HELSINKI, Dec. 2, 2015 /PRNewswire/ -- Kiosked, the leading global Advertising Automation platform company has raised $30 million in Series B funding. The all-in-one platform, which automates the delivery of high-performance, in-view, standard native ads at scale, will use the funding to further accelerate its development, sales and support functions across the US, Europe and APAC to cater to international demand.
The financing round is led by several major institutional investors, including the European Investment Bank. As one of the fastest growing companies in Northern Europe, Kiosked will use the funding to both support the expansion of its global team and to review complementary technologies. Kiosked is already in use by 1,000+ premium publishers across the globe, including among others The Daily Mail, IDG, Answers.com and Perez Hilton.
The timing of the funding news coincides with the opening of its New York City office headquarters in Times Square and the appointment of several US industry veterans, hailing from Major League Gaming, SpotX, Optimatic Media and IDG, to name a few. These include Larry Harris, former CMO at Pubmatic, Larry Shender, the first employee at Tremor Video and former Director of Video and Mobile at Turn, and Jason Fulmines, who previously led mobile ad products at Gannett across its 100+ publishing and broadcasting mediums such as USAToday.
"For every one dollar spent by advertisers, only forty cents is delivered to publishers. This is precisely why the current advertising environment is unsustainable - the publisher and the consumer are receiving little to no value," said Micke Paqvalen, CEO and founder, Kiosked. "Instead, this muddy landscape will be replaced by true Advertising Automation providers like Kiosked, who can deliver a transparent all-in-one platform with Zero Ad Waste™. We are the first to market and expanding rapidly across the globe, so with this financing round we're only just beginning to open the doors on what's to come."
Kiosked's solution to generate true value from digital advertising at scale comes as IPG Mediabrands-owned Magna Global forecasts that programmatic advertising spend will reach $37bn by 2019, up from $14.2bn in 2015. That's an annual growth rate of more than 31% over the next four years. For Kiosked, these growth forecasts will build on a strong and stable base of current transactions:
- Today, adverts served over Kiosked's platform reach more than 280+ million consumers monthly in over 200 countries
- Is one of the fastest-growing technology companies in Northern Europe, at a rate of 500%+ per year
- Kiosked is deployed by more than 1000 premium publishers including IDG, The Daily Mail, Evolve Media, Answers.com and Perez Hilton
"Digital advertising is growing rapidly across the globe while simultaneously bringing to bear major challenges: Performance is low, fraud is rife and intrusive ads are commonplace. Today's funding will enable us to scale more quickly as we make the online advertising ecosystem a more understandable and positive experience for publishers, advertisers and viewers alike," added Antti Pasila, CCO and founder of Kiosked.
Jan Vapaavuori, EIB Vice-President responsible for operations in Finland, said: "The talented Kiosked team has built a world-class organization that has achieved unprecedented growth. We are glad that we co-financed Kiosked's development of innovative advertising technologies. It has enabled the EU bank to support a successful European software company, thus enhancing Europe's position as a major technology supplier and promoting skilled employment opportunities. With the new funding, Kiosked will be able to further strengthen its significant growth potential."
With development centered out of Finland, Kiosked's success has been spurred by strong growth across international markets. Kiosked is the first company of its kind to enter the APAC market - with office locations in Singapore, Tokyo, Shenzhen and Sydney.
Kiosked is the leading, independent Advertising Automation platform company for native, in-view digital advertising. Kiosked dynamically turns publisher's content into high performing ad placements, solving the industry's major issues around ad viewability, relevancy and performance of ads. Kiosked has been selected as one of the world's best technology companies. Headquartered and founded in Helsinki, Finland, Kiosked today has offices in 9 countries around the world. For more information, visit Kiosked at www.kiosked.com.