Kitchology Opens Marketplace for Allergy-Friendly Food Products via Partnership with Tasterie
This union of food technology startups signifies growing demand to serve the food allergy community
GERMANTOWN, Md. and BOXBOROUGH, Mass., Jan. 27, 2016 /PRNewswire/ -- Kitchology, the first mobile app solution designed for cooks managing food allergies, today launched their e-commerce initiative through a partnership with fellow food technology startup, Tasterie, a leading provider of allergy-friendly food subscription boxes. The relationship will further the companies' shared goal to help the 83 million Americans dealing with food allergies and intolerances.
Kitchology aims to overcome food allergies through the power of technology and this new alliance supplies another tool for the arsenal of its user base. The affiliate relationship provides a direct connection from Kitchology's platform to Tasterie's marketplace, which allows consumers to experience new and relevant products each month, including meal and baking mixes, healthy/energy snacks, bars, desserts and more.
Tasterie puts every item through rigorous screening with manufacturers to ensure each is safe and well suited for the food allergy community.
Tasterie will have a dedicated recipe channel on the Kitchology web and mobile apps as well. Subscribers gain exclusive access to recipes from manufacturers whose items are featured in Tasterie boxes and dishes from consumers who use these products.
"This synergistic partnership is about families and cooks dealing with food allergies," said Iris Sherman, Co-Founder and President of Kitchology. "They need to discover new products, ingredients and recipes and connect with others with similar conditions. The products Tasterie features are unique and well curated, but often difficult to find. We're increasing the access to these tools for our community."
"Having food allergies does not mean you are restricted to use the same products over and over again," said Dr. Lama Rimawi, Founder of Tasterie. "Our partnership with Kitchology allows us to reach and empower more consumers to take control of their lives."
About Kitchology, Inc.
A winner for two years in a row of Startup Maryland Fan Favorites competition, Kitchology aims to overcome food allergies through the power of technology and community. Kitchology's patent pending platform is designed with empowering cooks to seamless plan, purchase, cook and share their food choices. Kitchology applies machine learning to nutrition science, profiling and social curation to help cooks and match and modify recipes to satisfy the challenges of food allergies, intolerances and special diets. The app can be downloaded here.
About Tasterie, LLC
Tasterie is committed to serving the food allergy community. It provides great tasting food from vendors all over the world that meet rigorous allergen screening and manufacturing protocols, encourages a healthy and nutritionally balanced lifestyle for kids and adults regardless of food allergies, intolerances or dietary preferences. The online marketplace that makes relevant products available to consumers who need them the most, is scheduled to open in March 2016. For more information www.tasterie.com
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SOURCE Kitchology
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