KKL Deepens U.S. Market Expansion Through Partnership with No. 1 Asian-American Distributor Diamond Hong

KKL Signs Exclusive Distribution Agreement with Diamond Hong, Leader in U.S. Asian-American Alcohol Distribution

NEW YORK, SAN FRANCISCO and LOS ANGELES, Oct. 23, 2026 /PRNewswire/ -- Kinmen Kaoliang Liquor (KKL), Taiwan's leading producer of traditional Chinese baijiu, has signed a two-year exclusive distribution agreement with Diamond Hong, Inc., the leading alcohol distributor serving Asian-American markets in the United States. Finalized in October 2026, the deal marks another milestone in the company's international expansion. Headquartered in Kinmen County, Taiwan, the distillery is now extending its reach from the island off China's southeastern coast to the Golden Gate Bridge and across the U.S. to New York, giving American consumers more opportunities to discover the distinctive flavor of Kinmen kaoliang liquor.

Three Decades of Stateside Experience Have Helped Secure a 75% Share of the U.S. Chinese Baijiu Distribution Market

Diamond Hong, based in New York with branch offices in San Francisco and Los Angeles, has imported, distributed and wholesaled alcoholic beverages in the U.S. for more than 30 years. It is the leading distributor serving Asian-American markets and holds exclusive rights to 75% of Chinese baijiu sold in the U.S., representing more than 26 brands. The partnership gives KKL direct access to one of the country's most important Asian-American consumer networks, laying the groundwork for future sales growth. To mark the agreement, Diamond Hong has placed a large outdoor billboard advertising Kinmen kaoliang liquor in Times Square, reflecting the two companies' shared commitment to the U.S. market.

Warehousing Capacity and Distribution Reach in the World's Largest Chinese Baijiu Market Outside Greater China

Outside Greater China, the U.S. is the world's largest market for Chinese baijiu, surpassing both Northeast and Southeast Asia in size. Diamond Hong operates large warehouses in New York, San Francisco and Los Angeles. Its New York facility alone covers 100,000 square feet, supporting large-scale imports, inventory management and distribution. With warehouses on both the East and West Coasts, the company can serve the entire U.S. market more efficiently, streamlining deliveries and reducing shipping costs.

Diamond Hong's distribution network spans retail channels including Asian supermarket chains, liquor stores and Chinese grocery stores; food-service channels such as Chinese restaurants, Asian restaurant chains and bars; and specialty channels including duty-free shops, cocktail bars and tasting-event partners. From everyday shopping to dinner tables, from bar menus to tasting events, Kinmen kaoliang liquor is set to reach American consumers in a wide range of settings.

Building a Global Footprint, One Market at a Time

KKL has accelerated its overseas expansion in recent years. This year, the company took part in Food & Hospitality Asia (FHA), where it drew inquiries from overseas buyers and spirits distributors, signed a distribution agreement in Malaysia and secured new orders from Singapore. This month, it joined the Taiwan External Trade Development Council (TAITRA) at SIAL Paris 2026 to pursue opportunities in Europe's fine dining and premium spirits segments. In 2027, it plans to attend the Korea Bar Show as it continues to strengthen its presence in Asia. With its U.S. distribution network now in place, the company's reach has extended from Asia to Western markets. KKL aims to further grow its export footprint and cultural influence over the next two years.

About Kinmen Kaoliang Liquor (KKL)

Founded in 1952, Kinmen Kaoliang Liquor (KKL) is a publicly owned enterprise of the Kinmen County Government in Taiwan. The distillery uses sorghum grown on Kinmen's dry farmland and has developed its own distinctive "Kinmen aroma" profile. Its products are known for their aromatic, mellow, sweet and crisp character. The company's mission is to "prosper Kinmen's economy and share the benefits with county residents." Its vision is to establish Kinmen as an island celebrated for its baijiu culture, rich aromas and poetic spirit, and to become the leading Chinese liquor brand.

Diamond Hong, Inc.: 
Website: https://www.diamondhong.com,
Email: [email protected]
Headquarters: +1 (718) 832-1188 (New York)

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SOURCE Kinmen Kaoliang Liquor Inc.