Kleenex Brand Encourages 'Softness Worth Sharing' This Cold and Flu Season

Brand to Share a Million Free Miniature Tissue Boxes

Dec 22, 2010, 15:00 ET from Kleenex

DALLAS, Dec. 22, 2010 /PRNewswire/ -- On Oct. 1, America's softest tissue(1) became mobile. Based on the insight that when people experience something great – from a good movie to a super-soft tissue – they're naturally inclined to share it, the brand created FREE miniature Kleenex facial tissue boxes called Share Packages. These Share Packages were designed to encourage easy delivery anywhere in the country.

Since the program launched, more than 800,000 people have jumped at the opportunity to send a Share Package to a friend or loved one. In the program's first two days alone, 50 people visited Kleenex.com every minute. Because of the overwhelming response, the brand expanded the program to meet marketplace demand and to make it possible for a total of one million people to experience softness worth sharing.

"In a blind study, consumers voted Kleenex brand the softest tissue of all regular national tissue brands," said Amy Popp, Kleenex brand manager. "These tissues are so soft that once you feel them, you want to share them with someone who needs a little extra comfort this cold and flu season. This program is designed to make it fun and easy to do just that."

To participate, visit www.Kleenex.com and follow the simple directions to send a free Share Package to someone special in your life while supplies last. You can even track the chain of sharing you've inspired via an interactive map.

View all terms and rules at http://kleenex.com/SoftnessWorthSharing/Rules.aspx.

About Kleenex Facial Tissue

The world's first and America's best-selling facial tissue, the Kleenex brand is recognized by families in more than 150 countries. Invented in 1924, Kleenex tissues were initially marketed as a sanitary way to remove cold cream and makeup. Once advertising was shifted to emphasize the product's use as a disposable handkerchief, however, sales soared. Always the innovative leader, Kleenex brand facial tissue has met the needs of consumers for more than 80 years with products that provide the comforting, reassuring touch to make things better.  

About Kimberly-Clark

Kimberly-Clark and its well-known global brands are an indispensable part of life for people in more than 150 countries. Every day, 1.3 billion people - nearly a quarter of the world's population - trust K-C brands and the solutions they provide to enhance their health, hygiene and well-being. With brands such as Kleenex, Scott, Huggies, Pull-Ups, Kotex and Depend, Kimberly-Clark holds the No. 1 or No. 2 share position in more than 80 countries. To keep up with the latest K-C news and to learn more about the company's 138-year history of innovation, visit www.Kimberly-Clark.com.

(1)  Kleenex Lotion, Ultra and regular Kleenex tissue softness ranked highest when compared to national brand regular tissues in a softness test.

SOURCE Kleenex