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Kmart Helps Take Country to Another Dimension with Sponsorship of Kenny Chesney 'Summer in 3D' Movie

Limited Engagement Theatrical Release Rolls Out in Select Markets


News provided by

Sears Holdings Corporation

Apr 16, 2010, 08:02 ET

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HOFFMAN ESTATES, Ill., April 16 /PRNewswire/ -- Kenny Chesney is one of the world's hottest music stars, so it's natural he's teaming up with Kmart to bring fans one of the hottest entertainment trends: a 3D movie. The highly anticipated theatrical concert release of "Kenny Chesney: Summer in 3D" will, fittingly, premiere in Las Vegas on April 17, the same weekend as the 45th-annual Academy of Country Music Awards. In the Kmart-sponsored national theatrical release, moviegoers will get a unique opportunity to experience an artist who sells out stadiums around the world and has notched 19 No. 1 songs from the front row, the wings, the Goodyear blimp and even onstage.

Shot in 3D over seven nights in six locations, Boston, Indianapolis, Philadelphia, Pittsburgh, San Francisco and Seattle, during his 2009 Sun City Carnival Tour, his latest concert tour. Even though he's taking a year off from his intense touring schedule to – in part – finish this movie and record his next record, "Kenny Chesney: Summer in 3D" means fans don't have to miss a summer with the man who brings their lives to life.

"When you combine state-of-the-art movie technology and one of country's most exciting performers, it's the kind of entertainment event that's going to make waves," said Karen Austin, president of Home Electronics for Sears Holdings. "In the next 10 to 15 years, 3D will be part of everything we do, whether it's sports, concerts or gaming, and Kmart will be in the forefront of supporting this technology."

Three-D movie technology has brought moviegoers into the deepest shark-infested seas and as high as the peak of Everest, and now it's taking them onstage to experience the man who has sold in excess of a million tickets each of the past eight summers. Today's 3D technology and user experience is unlike anything ever seen before. Featuring stereo image processing systems and the latest 3D image-scaling technologies, "Kenny Chesney: Summer in 3D" used 22 camera rigs to capture the most immersive event possible for the star's devoted fan base.

"When we started making this film, I wanted to create something that felt like what we do live," explains Kenny Chesney, the four consecutive year Academy of Country Music award winner and four-time Country Music Association Entertainer of the Year. "3D gave us the opportunity to not just let fans relive what was a very special summer for us, but to literally know how it feels to be a part of the show!"

The limited engagement of seven shows will run in select theaters nationwide from April 21 to May 2, in addition to the Las Vegas premiere on April 17. The movie was produced by The Hot Ticket, the Sony Pictures Releasing special programming division. Go to www.thehotticket.net/kennychesney/ for more details on theater locations.

To find more music by Kenny, including his latest CDs, Greatest Hits and Greatest Hits II, consumers can stop by their local Kmart nationwide.

About Sears Holdings Corporation

Sears Holdings Corporation (Nasdaq: SHLD) is the nation's fourth-largest broadline retailer with approximately 3,900 full-line and specialty retail stores in the United States and Canada. Sears Holdings is the leading home appliance retailer as well as a leader in tools, lawn and garden, home electronics and automotive repair and maintenance. Sears Holdings is the 2010 ENERGY STAR® Retail Partner of the Year. Key proprietary brands include Kenmore, Craftsman and DieHard, and a broad apparel offering, including such well-known labels as Lands' End, Jaclyn Smith and Joe Boxer, as well as the Apostrophe and Covington brands. It also has the Country Living collection, which is offered by Sears and Kmart. It is the nation's largest provider of home services, with more than 12 million service calls made annually. Sears Holdings Corporation operates through its subsidiaries, including Sears, Roebuck and Co. and Kmart Corporation.

About Kmart

Kmart, a wholly owned subsidiary of Sears Holdings Corporation (NASDAQ: SHLD), is a mass-merchandising company that offers customers quality products through a portfolio of exclusive brands that include Jaclyn Smith, Joe Boxer and Route 66. For more information, visit the company's website at www.kmart.com or the Sears Holdings Corporation website at www.searsholdings.com.

About Kenny Chesney

The singer/songwriter from East Tennessee has spent the last 10 years evolving as one of contemporary music's most dynamic headliners, regularly playing upwards of a dozen major NFL stadiums each year and selling in excess of 35 million records. Hits like "Living In Fast Forward," "Beer In Mexico," "Young," "When The Sun Goes Down," "There Goes My Life" and "The Good Stuff" have defined the lives of people coming of age in the 21st century. With four 2010 Academy of Country Music (ACM) nominations – Entertainer, Top Male Vocalist, Vocal Event for "I'm Alive" with Dave Matthews, which he also co-produced – Chesney performs "Aint Back Yet," the end theme to his 3D movie, on April 18 at the ACM Awards show, broadcast live on CBS.

SOURCE Sears Holdings Corporation

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