Kmart® Reveals Fab 15 Holiday Toy List, Introduces Trending Toys Feature

HOFFMAN ESTATES, Ill., Sept. 23, 2014 /PRNewswire/ -- Kmart has announced its annual Fab 15 holiday toy list, featuring the ultimate toys that kids want for the holidays. And to help provide parents and gift-givers with even more insight into the season's hottest trends, Kmart is introducing a "Trending Toy Ticker," at Kmart.com/Fab15. The ticker will continually update with the top-selling toys as the season progresses, for parents who want the latest update on the most buzz-generating toys.

Plus, exclusively for its Shop Your Way members, with any online purchase of a Fab 15 toy now through Nov. 22, Kmart is extending its free trial of the to Shop Your Way MAX program, which includes free two-day shipping for six months*.

"Each year, we provide our members and shoppers with a list of toys that are tested by kids, parents and Kmart associates," said Hugo Malan, SVP and president, fitness, sporting goods and toys at Sears Holdings Corporation. "Our members are at the heart of everything we do and Kmart is committed to providing the most exciting toys of the season in easy, affordable and convenient ways."

Kmart carefully selects the Fab 15 toys based on industry trends, input from kids and parents, as well as more than 50 years of experience in knowing what toys resonate with different ages, stages and play patterns. From big toys that make great, unexpected gifts to toys inspired by characters that kids know and love like Elsa, and Teenage Mutant Ninja Turtles – the Kmart Fab 15 list of hot holiday toys includes:

• Disney Doc McStuffins Sleepytime Lambie by Just Play (Kmart exclusive)
• Holiday Auburn Barbie™ 2014 Doll by Mattel^® (Kmart exclusive)
• My Little Pony Equestria Girls Rainbow Rocks Mane Event Stage Playset by Hasbro^® (Kmart exclusive)
• Teenage Mutant Ninja Turtles^® Power Wheels^® Lil' Dune Racer by Fisher-Price^® (Kmart exclusive)
• Transformers Age of Extinction Optimus Prime and Grimlock 12-Inch Electronic Figures by Hasbro^® (Kmart exclusives)
• WWE^® Cardinal Red John Cena 31'' Figure by Wicked Cool Toys^® (Kmart exclusive)
• Zoomer Dino by Spin Master™
• Disney Frozen Snow Glow Elsa Doll by TollyTots
• FurReal Friends Get Up and GoGo My Walkin' Pup Pet by Hasbro^®
• LEGO^® Super Heroes Line from Marvel™ and DC Comics™
• NERF^® Zombie Strike SlingFire Blaster
• Nickelodeon PAW Patrol Look-Out Playset, Vehicles and Figurines, and Rescue Racers by Spin Master™
• Play-Doh^® DohVinci Style and Store Vanity Complete Design Set by Hasbro^®
• Simon Swipe Game by Hasbro^®
• VTech^® Kidizoom^® Smartwatch

In addition, beginning Oct. 26, Kmart will issue its annual holiday toy catalog, which will include this year's Fab 15, plus a broad selection of on-trend toys for all ages and stages.

Get Ahead on Holiday Shopping with Layaway at Kmart
Now through Oct. 4, Kmart customers and Shop Your Way members can put any of the Fab 15 toys on layaway for only $10 down and get five percent off. From the comfort of their home, customers can initiate a layaway contract online and choose to ship their purchases home or pick-up their purchases from their local Kmart. There is no minimum purchase and Shop Your Way members even earn points on layaway purchases. Learn more at kmart.com/layaway. 

Win All Fab 15 Toys with Shop Your Way
Beginning today, Shop Your Way members can enter for a chance to be one of six people to win all 15 of the Kmart Fab 15 toys at http://www.shopyourway.com/fab15. Members will also be automatically entered to win with the purchase of a Fab 15 toy.

Customers and members can shop for any of the items on the Fab 15 list at local Kmart stores nationwide or online anytime at Kmart.com/fab15. For the latest information and deals on the Fab 15 and Kmart's full assortment of toys, "Like" us on Facebook and "Follow" us on Twitter.

*Offer begins on 9/22/14 and ends on 11/22/14. The extended free trial Shop Your Way MAX membership is valid for six months from the date of qualifying online toy purchase and registration for Shop Your Way MAX membership. Offer is available only to new Shop Your Way MAX members. Shop Your Way Max^® applies only to shippable items sold by Sears and Kmart and select Marketplace items. See www.shopyourway.com/max for details.

**NO PURCHASE NECESSARY. A PURCHASE DOES NOT IMPROVE YOUR CHANCES OF WINNING. Sweepstakes begins on 9/22/14 at 12:00:01 am Central Daylight Saving Time ("CDT") and ends on 11/22/14 at 11:59:59 am Central Standard Time ("CST"). Open to legal residents of the forty-eight (48) contiguous United States and D.C., who are at least 13 years of age and Bonus Shop Your Way members or higher at the time of entry. Six (6) prizes each valued at approximately $756.85 will be awarded. The total approximate retail value ("ARV") of all prizes to be awarded: $4,541.10. Odds of winning depend upon the number of eligible entries received. Void in AK, HI and where prohibited. Sweepstakes subject to complete Official Rules available at www.shopyourway.com/Fab15toys. Sponsor: Sears Holdings Corporation, 3333 Beverly Road, Hoffman Estates, IL 60179.

About Kmart
Kmart, a wholly owned subsidiary of Sears Holdings Corporation (NASDAQ:  SHLD), is a mass merchandising company and part of Shop Your Way, a social shopping experience where members have the ability to earn points and receive benefits across a wide variety of physical and digital formats through shopyourway.com. Kmart offers customers quality products through a portfolio of exclusive brands that include Sofia by Sofia Vergara, Jaclyn Smith, Joe Boxer, Route 66 and Smart Sense. For more information visit the company's website at www.kmart.com | Sears Holdings Corporation website at www.searsholdings.com | Facebook: www.facebook.com/kmart.

About Shop Your Way
Shop Your Way is a free social shopping destination and rewards program offering millions of products, personalized services, and advice. Through a network of retail partners and service providers, members can shop, compare, purchase items and earn points to use on future purchases. Members also enjoy special pricing, exclusive sales, events, access to celebrity brands and sweepstakes. And through the unique social community on shopyourway.com members can research and browse products, create wish lists, poll friends and family and even get advice from experts to help choose the products and services that best meet their needs.

There is no minimum purchase required for Shop Your Way members to redeem points and points can be used toward purchases across countless product categories. Download the free Shop Your Way app available on iTunes or Google Play. By accepting Shop Your Way member benefits and offers, you agree to the Shop Your Way terms and conditions, available at www.shopyourway.com/terms.

SOURCE Kmart