Knorr Empowers Home Cooks to Embrace Holiday Cooking Fails in the Friendsgiving Dinner Do-Over Campaign

For the second year, Knorr is making it easier for kitchen novices to bounce back from kitchen mishaps with flavor-packed recipes anyone can master and help from influencer and home chef Chloe Shih

HOBOKEN, N.J., Oct. 15, 2025 /PRNewswire/ -- For 40% of Zillennials, Friendsgiving is the only time of year they cook for friends*. Combine that with the 87% also admitting to a cooking mishap during a special occasion*, it's no wonder why Zillennials are feeling stressed and overwhelmed about Friendsgiving preparation.

The pressure to impress is on. But it doesn't have to be.

Knorr, everyone's trusted wingman in the kitchen, wants to turn cooking flops into flavorful wins so Friendsgiving is remembered for all the right reasons. After all, every effort — especially the messy, well-intentioned fails — deserves to be celebrated.

Knorr's Friendsgiving Dinner Do-Over is helping home cooks embrace the idea that if at first you don't succeed, you can always try again with Knorr's flavor-packed products and easy, tasty recipes that can boost anyone's confidence.

This Friendsgiving, Knorr is teaming up with content creator Chloe Shih, known for sharing honest, real-life moments like past cooking fails in her YouTube series. Chloe is redoing her Friendsgiving dinner on her social channels, this time using easy-to-follow recipes from Knorr that bring kitchen confidence to any novice cook.

"We've all had a kitchen moment we wanted to forget and everyone knows I definitely have," said Chloe Shih. "But Knorr has helped me realize that a do-over isn't just possible — it can be fun. When you have the right flavors, helpful tips and support – it makes all the difference when you want to make something great for the people you care about."

For anyone who finds themselves burning dinner rolls in the oven, Knorr is releasing limited-edition Friendsgiving Dinner Do-Over Kits, which include:

• Kitchen tools like a meat thermometer, measuring spoons and more
• Hosting essentials like bouillon-scented candles and Knorr playing cards
• Cooking tips from the Knorr Chefmanship team
• Knorr product and Friendsgiving recipes for a Dinner Do-Over with their Cheesy Cheddar Mac & Cheese or Lemon Roast Chicken with Potatoes and Shallots. Both of these dishes will impress guests without the difficulty of other impressive dishes.

Beginning Wednesday, October 15, fans can enter for a chance to win a kit by visiting Knorr's Instagram, following @knorr, liking the giveaway post, and comment why they deserve the Friendsgiving Dinner Do-Over kit to prepare for their holiday celebrations.**

"At Knorr, we know that holiday cooking can feel intimidating — but it shouldn't stop anyone from enjoying time around the table. With Knorr's flavor-packed bouillons, pastes and seasonings, even the messiest kitchen fails can be turned into Friendsgiving triumphs," said C.J. Magwood, Associate Marketing Director for Knorr. "This year's Friendsgiving Dinner Do-Over campaign is about celebrating the cooking novices right where they are, with whatever cooking skill level they have. By combining Knorr's trusted flavors with tasty, easy and quick recipes, we can help anyone feel like a champion in the kitchen and win over the Friendsgiving dinner table."

For those ready to plan their dinner do-over, Knorr.com/FriendsgivingDinnerDoOver has everything needed to make a comeback dish that tastes as good as it feels.

*The survey was conducted by independent research firm, Edelman Data & Intelligence, among n=1,000 Zillennials (aged 18-35) living in the US who cook for themselves/others on an at least weekly basis. The survey was 10 minutes in length and conducted online between October 25 to October 28, 2024, with a margin of error of +/- 3.1%.

** NO PURCHASE NECESSARY. Void where prohibited. The Knorr Friendsgiving Giveaway is sponsored by Conopco, Inc., d/b/a Unilever. Open to legal residents of the 50 U.S. & D.C., 18+. Begins once the Giveaway post on Instagram goes live on 10/15/25 & ends 11:59 p.m. ET on 10/22/25. For official rules, visit unileversweepsrules.com/knorrfriendsgiving

Media Contact:
Tyler Krivich | Edelman
[email protected]

SOURCE Unilever