Knorr Takes Skipping Mealtime Off the Menu with New Flavor-Packed Cups and Flash Cupping Pop-Up

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Oct 28, 2026, 09:03 ET

Whether you're headed to class, commuting home, or squeezing in your favorite hobby, Knorr Cups give you the slow-cooked Knorr flavor you love in minutes.

Introducing Knorr Cups: Eight new throw-in-your-bag, pop-in-the-microwave single-serving pasta and rice cups, available now at Walmart, Amazon, and retailers nationwide. They cook in just two and a half minutes, so you can make the most of even the shortest breaks.
The Booked-and-Busy Generation: Between full-time jobs, class, side hustles, hobbies, and never-ending to-do lists, younger generations' "go, go, go" mindset is fueling the need for more convenient, flavorful mealtime options. Enter: Knorr Cups.
The Knorr Flash Cupping Studio: On October 29 from 3 p.m. to 8 p.m. ET, the Knorr Flash Cupping Studio at 178 Bleeker St. in New York is making your break work twice as hard, with stress-relieving cupping sessions in the time it takes to prep Knorr Cups. Delicious food plus a moment of relief, so you leave recharged and ready for the rest of your day.

NEW YORK, Oct. 28, 2026 /PRNewswire/ -- Work. Class. Errand. Another errand. We get it. Your schedule's packed, and you might think you don't have time for something deliciously satisfying. Knorr says you do. That's why we're introducing Knorr Cups: the ready-to-heat pasta and rice cups bringing big Knorr flavor to life on the go.

Knorr Takes Skipping Mealtime Off the Menu with New Flavor-Packed Cups and Flash Cupping Pop-Up

With more than half of Gen Z Americans taking up a side hustle,¹ we know you need quick options to satisfy your hunger and your taste buds. With Knorr Cups, you don't have to choose between delicious and convenient. No pot. No boiling water. Just add water, pop your cup of choice in the microwave, let it rest for a few minutes, and boom: creamy garlic, cheddar broccoli, Spanish-style rice, or another craveable cup of comfort is ready to clock in.

"Knorr believes no one should have to skip a meal because they're short on time," said Melanie Cappella, Knorr's Chief Growth Officer. "Consumers are finding themselves busier than ever, but that doesn't mean they have to compromise on flavor. Knorr Cups were created to fit into those real-life moments, delivering comforting taste in a format that works with their day. And with the Knorr Flash Cupping Studio, we're proving that even a short break can go a long way in giving you a much-needed moment of big flavor and relaxation."

Big Flavor, Small Breaks, No Boring Bites
You may not think you have time for something deliciously satisfying, but you don't need to skip a meal. Knorr Cups are here to rescue your snack break, lunch break, and every hunger break in between. With 71% of Gen Z and millennials opting for multiple small meals throughout the day over three big meals,²there's never been a better time for a quick bite.

And since flavor is kind of our thing, Knorr Cups are packed with plenty of it: eight cups, including four with tender pasta and four with fluffy rice, so you can choose your own flavor adventure. Just two and a half minutes in the microwave, a three-minute rest, and, ta-da! Hands-off, on-the-go goodness, with the same flavors that made Knorr Rice and Pasta Sides America's favorites:

Knorr Pasta Cups deliver all the quick and cozy comfort you're craving, with flavors like Cheddar Broccoli, Chicken, Creamy Alfredo, and Creamy Garlic.
Knorr Rice Cups bring big on-the-go deliciousness with Cheddar Broccoli, Chicken, Spanish Style, and Chicken Broccoli flavors.

Flavor Therapy, Meet Cupping Therapy
Busy schedules don't just leave people short on time. They leave them looking for mini ways to press pause and recharge. In fact, 81% of consumers snack to carve out a little quiet time amid the chaos of it all.²

That's where the Knorr Flash Cupping Studio comes in. On October 29, Knorr is bringing quick cupping sessions to busy New Yorkers on the move. As we heat Knorr Cups to savory goodness, you get a cupping treatment in tandem — because we know all that commuting, schlepping, and hustling leaves you craving a moment to unwind. By the time your cup is ready, you'll be feeling refreshed and ready to enjoy a satisfying snack before taking on whatever's next on your calendar.

Oh, and did we mention cupping is having a bit of a moment? It's an ancient healing method — we're talking 5,500-years-old ancient — that uses special cups to relax your muscles. While you may have spotted cupping's signature circular marks on your favorite athletes, cupping therapy is heating up everywhere as the category grows 10.2% annually.³

Stop by the Knorr Flash Cupping Studio on October 29 at 178 Bleeker St. from 3 p.m. to 8 p.m. ET for a complimentary cupping session and hot-out-the-microwave Knorr Cups, whether you're commuting home, heading to your side hustle, or on your way to the third hobby you've tried this year.* Say, "ahhhhh," "yummmm," and walk away recharged for the rest of your day.

Knorr Cups are now available at Walmart, Amazon, and retailers nationwide for an MSRP of $1.47 for single cups and $11.76 for an eight-pack of an individual flavor.

*Cupping therapy provided by licensed practitioners. Participants must be 18 years of age or older and sign a waiver prior to participation. Only available during event hours from 3 p.m. to 8 p.m. ET, while supplies last.

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About Knorr
Knorr believes there's a cook inside everyone. That's why we're on a journey to ensure all home cooks know they are the real MVPs and there's no greater joy than the one that comes from making, doing, and creating something that the people in your life will rave about. From our variety of delicious products to our simple but impactful chef-developed recipes, Knorr remains committed to its long history of bringing authentic flavors to every meal.

The business was formed in 1838, when founder Carl Heinrich Knorr pioneered to make delicious, home-cooked meals easier for everyone. Since then, Knorr® has become an international brand offering a wide range of bouillons, soups, seasonings, sauces and ready-made meals.

About Unilever in North America
Unilever is one of the world's leading suppliers of Beauty & Wellbeing, Personal Care, Home Care, and Foods, with sales in over 190 countries and products used by 3.4 billion people every day. We have 128,000 employees and generated sales of €60.8 billion in 2024.

Our leading brands in North America include Dove, Hellmann's, Vaseline, Degree, Axe, TRESemmé, Knorr, Nutrafol, Liquid I.V., Paula's Choice, and Dermalogica.

For more information on Unilever U.S. and its brands visit: www.unileverusa.com

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SOURCE Knorr