Knot Standard Enters Los Angeles Market
New West Hollywood Showroom Marks Next Step in the Brand's Strategic Expansion Plan
Nov 28, 2018, 09:07 ET
NEW YORK, Nov. 28, 2018 /PRNewswire/ -- Knot Standard®, the leader in premium, custom menswear, announced today its arrival to the Los Angeles market as part of an ongoing strategic expansion plan. Located in the heart of West Hollywood, this new showroom will fill a gap in the current LA menswear offering, as Knot Standard provides premium custom clothing with innovative, high-touch expert service.
"As we continue to grow the business, Los Angeles – a market known for its wide range of retail experiences and many flavors of style – was the clear next step. The LA customer aligns incredibly well with our business, as we provide a unique custom product and experience, built around an individual's lifestyle," said John Ballay, CEO & Co-Founder of Knot Standard. "At Knot Standard we focus on the highest level of customer engagement, both in terms of product offering and the service expertise. We are excited to bring this to life in West Hollywood, giving our West Coast customers stylish casual options that reflect the Los Angeles seasons."
At the corner of La Cienega and Melrose, Knot Standard is joining a neighborhood full of complementing luxury shops, bringing a new vibe and dynamic menswear offering to the block. The Knot Standard space has an adjacent outdoor patio for customers to enjoy, is dog-friendly and is just a short walk from the Melrose Place Sunday Farmers market.
Through innovative product technology and expert Style Advisors, Knot Standard LA merges the best of online and in-person retail, providing a premium custom fit garment unique to each customer. Utilizing fabrics sourced from the top Italian and English mills around the world, each blazer, suit, shirt and trouser all include an incredible amount of customizable details. The Knot Standard product offering ranges from custom chinos and casual button-down shirts for a day on the West Side to Black Tie tuxedo looks for Awards season, and everything in between.
This expansion comes on the heels of a variety of strategic moves by the brand including the launch of a refreshed website experience, a partnership with New York City Football Club, the expansion and relaunch of their new San Francisco showroom and further expansion plans for 2019. To learn more about the premium, menswear experience, or to make an appointment with a stylist please visit www.knotstandard.com.
About Knot Standard
Knot Standard is the premier, customer-driven luxury brand reinventing the custom menswear experience. The Company has nine showrooms across the United States in New York, Chicago, Washington D.C., San Francisco, Dallas, Austin, Houston and Los Angeles. Founded in 2012 by John Ballay and Matt Mueller in New York City, Knot Standard represents the future of men's clothing, delivering superior experience through expert stylists, innovative technology and premium fabrics. To learn more about the brand or to make an appointment, visit www.knotstandard.com.
SOURCE Knot Standard
