RALEIGH, N.C., Feb. 4, 2014 /PRNewswire/ -- Today, KnowledgeTree announced that it has integrated its Content Selling solution with Box. The new integration enables sales and marketing teams to match content saved on the Box platform with their lead, opportunity, and contact records in Salesforce.com, helping them provide customers and prospects with the most relevant and engaging materials.
A recent report by DemandGen found that 95 percent of enterprise buyers chose the vendor that supplied them with compelling content. That means marketing teams must give sales ready access to the presentations, papers, and other content that can help turn prospects into customers. KnowledgeTree's integration with Box makes it easy to surface the best content for any sales situation, by giving sales teams access to the relevant content that matches the industry, persona, sales stage, and other attributes of their Salesforce.com records.
"Content is the most powerful way for sales teams to engage their prospects in meaningful conversations," said Daniel Chalef, CEO of KnowledgeTree. "By integrating with a collaboration platform, like Box, used by thousands of marketing teams, KnowledgeTree surfaces the best content for any sales scenario to your sales people. That makes it easy to share relevant content with buyers in the middle and bottom of the funnel."
KnowledgeTree's recommendation engine matches sales records in Salesforce.com with relevant content stored in Box, YouTube, on the Web, and other sources. That makes it easy for marketing teams to enable sales with highly targeted content. Sales leadership also gains insight into which accounts are engaging with content through KnowledgeTree's tracking tools, while the marketing team is able to discover which content works best with different prospects in different sales situations.
KnowledgeTree's Content Selling software accelerates your buyer's journey from prospect to customer. With KnowledgeTree Sales teams always use the best content for their hottest buyers. And Sales and Marketing leaders regain control over messaging, plus insight into what content is used, effective, or missing.
Find out why Network World called KnowledgeTree one of the 10 SaaS companies to watch. And learn why Software AG, Genesys, Advanced Energy, and 500 other global companies use KnowledgeTree to unlock the value of their content.