FORT WORTH, Texas, Aug. 10, 2017 /PRNewswire/ -- Koddi announced today that it won Best Marketing Automation Platform in the 3rd annual Digiday Signal Awards. The Digiday Signal Awards are presented by Digiday, and recognize the technology platforms that are bringing efficiency, effectiveness, and creativity to the media and marketing processes for brands, agencies, and publishers.
The judging panel is comprised of marketing and advertising tech experts, including Matt David, Head of Communications and Marketing at Tinder; Yuyu Fang, Director, Programmatic Buying Unit at Mindshare; Veronika Luik, Programmatic Group Planning Director at Neo@Ogilvy; and Maegan Moore, Media Manager at Sony Corporation of America.
Koddi is a technology platform for digital marketers in the travel industry. The company's winning case study demonstrated how the Koddi platform helped a Fortune 500 hotel company launch a successful Dynamic Ads for Travel campaign on Facebook, tripling direct bookings as a result.
"We're honored and excited to be counted among such an innovative group of companies," says Leah Richardson, Marketing Coordinator at Koddi. "Our team has worked hard to drive efficiency and results for our clients, and this accolade would not be possible without their dedication as well as the great clients that we get to partner with every day."
"This year's group of Digiday Signal Awards winners represent the very best of a vital part of our industry - marketing and advertising technology providers," says Digiday Media CEO, Nick Friese. "The third annual Signal Awards are proud to recognize these companies for their innovative solutions and their contribution to the advancement of our industry as a whole."
Winners will be recognized at the Digiday Awards in November 2017 in New York City.
Koddi is a software as a service provider of digital marketing technology for advertisers in the travel industry. Large hotel groups, online travel agencies, digital marketing agencies and other travel brands leverage the Koddi platform and it's fully automated and customizable reporting features to manage metasearch and social ad campaigns for thousands to hundreds of thousands of hotel properties. Koddi serves nine of the top ten largest US hotel suppliers and one-third of all global metasearch investment is done through the Koddi platform.
Learn more at www.koddi.com.
About the Digiday Awards:
Digiday Media's awards programs are the leading media and marketing industry awards, celebrating excellence and achievement in innovation. The Digiday Awards programs celebrate overall excellence and breakthrough achievements in media, marketing, advertising and technology in the U.S. and Europe.