Kohler Co. Names Ketchum its Public Relations AOR

Jul 09, 2015, 10:00 ET from Ketchum

NEW YORK, July 9, 2015 /PRNewswire/ -- Kohler Co., a global leader in the manufacture of kitchen and bath plumbing products, selected Ketchum as its public relations agency of record after a competitive pitch.  

"We look forward to developing a strategic long-term partnership with the Ketchum team, whose passion embodies Kohler Co.'s ethos of design, innovation and an elevated customer experience," said Elizabeth Brady, SVP of global brand management at Kohler Co. "Ketchum's deep home and design expertise, proven strategic and creative thinking, and global scope and scale position the agency well to help us evolve our communications platform and elevate our portfolio of brands."

As agency of record, Ketchum will support Kohler Co.'s family of brands within its four business units – Kitchen & Bath fixtures, Interiors, Power and Hospitality. The agency will provide strategic counsel on Kohler Co.'s corporate and consumer brand communication efforts, including thought leadership, sustainability and social media.

"We have long admired Kohler's bold brand, and the company has so many stories to share. We're excited to partner with Kohler to bring these stories to life in break through ways," said Sara Garibaldi, SVP and director of Ketchum's New York Brand Practice.

Ketchum joins Kohler Co.'s integrated marketing team which includes sister Omnicom agencies DDB, PHD and Organic, which are responsible for advertising, media buying, and digital, respectively.

About Kohler Co.
Founded in 1873 and headquartered in Kohler, Wis., Kohler Co. is one of America's oldest and largest privately held companies. Kohler is a global leader in the manufacture of kitchen and bath products, engines and power generation systems, tile and home interiors, and an international host to award-winning hospitality and world-class gold destinations.

About Ketchum
Ketchum is a leading global communications firm with operations in more than 70 countries across six continents. The winner of 17 Cannes Lions and an unprecedented four PRWeek Campaign of the Year Awards, Ketchum partners with clients to deliver strategic programming, game-changing creative and measurable results that build brands and reputations. For more information on Ketchum, a part of the DAS Group of Companies, visit www.ketchum.com.

About the DAS Group of Companies
The DAS Group of Companies, a division of Omnicom Group Inc. (NYSE: OMC) (www.omnicomgroup.com), is a global group of marketing services companies. DAS includes over 200 companies in the following marketing disciplines: specialty, PR, healthcare, CRM, events, promotional marketing, branding and research. Operating through a combination of networks and regional organizations, DAS serves international, regional, national and local clients through more than 700 offices in 71 countries.

SOURCE Ketchum



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