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KonaRed's Coffeeberry® Coffee Fruit Provides Cognitive Health Benefits

Company featured in 'Beverage Industry' Magazine for its Functional Beverage Ingredient


News provided by

KonaRed Corporation

Feb 20, 2015, 07:00 ET

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KOLOA, Hawaii, Feb. 20, 2015 /PRNewswire/ -- KonaRed Corporation (OTCQB: KRED), manufacturers of Antioxidant Juices and nutritional supplements from the exclusive and highly effective Hawaiian CoffeeBerry®, coffee fruit from Kona, Hawaii, announced that its partner FutureCeuticals, was featured in the article, "Cognitive health appeals to all demographics", published in the February 16, 2015 edition of Beverage Industry. The article cites that the coffee fruit extract that is used in KonaRed's beverages and supplement powders has been reported to increase serum levels of certain proteins linked to mood and memory, and may provide cognitive health benefits that appeal to all demographics.

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KonaRed
KonaRed

The article spotlights that Alzheimer's disease- and dementia-related payments came to $214 billion in 2014, and focuses on cognitive health and CoffeeBerry® coffee fruits' potential role in brain health. An excerpt from the article states:      

"In the case of CoffeeBerry® coffee fruit extract, we discovered that it has a unique capacity to increase serum levels of brain-derived neurotropic factor (BDNF), which is a key neuro-protein involved in cognition, mood and other key neuro-processes. We chose to focus on cognition and mood, given the enormous public interest in cognitive and mental health at all age levels. Baby boomers frequently cite cognitive health as their No. 1 concern, and younger people are motivated to take action now to help ensure a higher quality of life as they age."

KonaRed's CEO Shaun Roberts stated, "It's great that Beverage Industry took an interest in CoffeeBerry® coffee fruit. In addition to supporting healthy cognition, clarity, mood, focus that are crucial to everyone regardless of age, CoffeeBerry® coffee fruit also delivers beneficial antioxidative qualities and phytonutrients that may promote other wellness qualities such as increased energy and healthy immune response. This superfruit forms a key component of our functional beverages and wellness products and provides exciting value to the consumer." 

About KonaRed Corporation
KonaRed Corporation produces health and wellness nutritional products including beverages and nutritional supplements, which bring the attributes of Hawaiian Coffee fruit to an international consumer market. The Company was established in August 2008 and achieved its first sales in February 2009. In October 2013 KonaRed went public and trades on the OTCQB under the symbol KRED. KonaRed, through a licensing agreement with VDF FutureCeuticals, Inc., utilizes innovative, state of the art, proprietary processes that produce antioxidant extracts and powders from Hawaiian Coffee Fruit, which are used to produce KonaRed's Antioxidant Juice, Organic Green Tea, Coconut Water, On-the-Go Packs and 100% Coffee Fruit Powders. KonaRed Corporation is headquartered in Koloa, Hawaii, and its distribution center is in San Clemente, California. KonaRed products are sold in select Kroger, Vitamin Shoppe, Whole Foods, Safeway, Walmart, 7-Eleven, and many other retail outlets throughout the US and Canada. More information about KonaRed and its products can be found at www.konared.com.
Additionally, our products can be located using: www.konared.com.

Forward Looking Statements
Certain information contained in this press release, including any information as to our strategy, plans or future financial or operating performance and other statements that express management's expectations or estimates of future performance, constitute "forward-looking statements" within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. All statements, other than statements of historical fact, are forward-looking statements. The words "believe," "expect," "will," "anticipate," "contemplate," "target," "plan," "continue," "budget," "may," "intend," "estimate," "project" and similar expressions identify forward-looking statements. Forward-looking statements are subject to risks and uncertainties that could cause actual results to differ materially from those expressed in the forward-looking statements, including, but not limited to, certain delays beyond the company's control with respect to its plans or operations. Our actual results may differ materially from the results anticipated in these forward-looking statements due to a variety of factors, including, without limitation those set forth as "Risk Factors" in our filings with the SEC which can be found at www.sec.gov. There may be other factors not mentioned above or included in the Company's SEC filings that may cause actual results to differ materially from those projected in any forward-looking statement. The Company disclaims any intention or obligation to update or revise any forward-looking statements whether as a result of new information, future events or otherwise, except as required by applicable law.

Contact:

Investor Relations:
Robert Haag
IRTH Communications
[email protected]
866-976-4784

Logo - http://photos.prnewswire.com/prnh/20140617/119162

SOURCE KonaRed Corporation

Related Links

http://www.konared.com

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