Leading PR and brand marketing agency to lead national media strategy for iconic donut shop
LOS ANGELES, Oct. 7, 2025 /PRNewswire/ -- Konnect Agency, a full-service public relations and brand marketing agency, has been named the official agency of record for Randy's Donuts, the beloved Los Angeles-based brand known for its crave-worthy donuts.
A cultural staple in LA and beyond, Randy's Donuts selected Konnect Agency for its deep expertise in consumer media strategy and franchise marketing, and its forward-thinking approach to navigating today's ever-evolving media landscape. As part of the partnership, Konnect will lead all consumer-facing public relations efforts to amplify the brand's presence both locally and nationally.
"Randy's Donuts is more than just a donut shop, it's a pop culture icon with a passionate following," said Amanda Bialek, President at Konnect Agency. "As an LA based agency, we're thrilled to partner with a brand that holds such a special place in our city's history while also expanding its national footprint in exciting new ways. Given our robust experience in consumer and franchise brand storytelling, we look forward to spotlighting both the brand legacy and the individual franchise owners and locations who bring it to life in new markets, while creating media moments that match the energy, legacy, and ambition of Randy's Donuts as it enters this next phase of growth."
"As a brand rooted in tradition but always looking ahead, we knew we needed a partner who could match our energy and ambition," said President of Randy's Donuts Mark Kelegian. "Konnect Agency understands the cultural significance of our brand and brings a fresh perspective that will help us grow while staying true to our iconic identity. We're excited to kick off this partnership and take Randy's Donuts to the next level, locally, nationally, and beyond."
The appointment marks a strategic move by Randy's Donuts to further expand its national visibility and reach new audiences, aligning with Konnect Agency's proven track record of delivering high-impact storytelling and brand amplification for industry-leading clients.
For more information about Konnect Agency, clients and services, please visit konnectagency.com For more information regarding Randy's Donuts including store locations or franchising opportunities, please visit randysdonuts.com.
About Konnect Agency
Konnect Agency is an award-winning, leading independent full-service integrated public relations agency recognized for its creative and strategic campaigns for trusted global brands and innovative challengers. With headquarters in Los Angeles and offices in New York, Chicago, Oklahoma City, and Denver, the agency was founded in 2009 and works with leading brands in the food and beverage, franchise, family, and lifestyle industries such as Kraft Natural Cheese, Maple Hill, Hint, Casa Azul, Fogo de Chão, Woodhouse Spas, Lightbridge Academy, and more. Konnect Agency is a certified women-owned business (WBENC). Visit Konnect Agency for more information. Follow Konnect Agency on Facebook, Twitter, Instagram, and LinkedIn.
About Randy's Donuts
Based in Inglewood, Randy's Donuts is the most recognized donut shop in the world and one of the most iconic locations in Los Angeles, featured on BEST OF LISTS and attracting visitors from around the world to take pictures of the giant rooftop donut. Immediately recognized as the landmark building from appearances in movies, music videos and television shows, Randy's has consistently been named one of the top donut shops in the country for over 70 years and the most-reviewed and highest-rated donut shop on Yelp and similar sites. Whether it's a first visit or a local, one taste of Randy's Donuts made by hand every morning brings customers back time and time again. Connect with Randy's Donuts on Facebook and X at @randysdonutsla and on Instagram, LinkedIn and TikTok at @randysdonuts. Learn more at randysdonuts.com.
SOURCE KONNECT AGENCY
Share this article