Korean Online Shopping Mall Attracting Consumers Globally

SEOUL, South Korea, June 18, 2015 /PRNewswire/ -- The number of customers using Korean cross-border shopping malls is sharply increasing in North America and China, but also in new markets around the world.

'SimpleX Internet (President: Lee Jae-suk)', running 'cafe24 (www.cafe24.com)' which specializes in e-commerce solutions in Korea, announced on May 24 that Korean cross-border shopping malls are tapping into the markets in Southeast Asia, Europe, South America, and Australia.

While making the best use of the online environment that provides an easy way to reach customers around the world compared with the offline market, many Korean shopping malls launching strategies customized to each country have been successful.

'Funny Love (en.funnylove.co.kr)', an online shopping mall specializing in 'family looks' has become quite successful resulting in the opening of an offline shop in Kazakhstan recently. This is the outcome of the cross-border shopping mall that has drawn great attention among local consumers since 2013. The company's belief that 'Korean style family look' would fit perfectly into the sentiment of Asian people has come true, and thus, the expansion of their sales channels to Vietnam and Singapore.

'Mother's Corn (www.motherscornworld.com)' which specializes in eco-friendly tableware made of plant materials for children, has acquired the strict CE mark and the Federal Institute for Drugs and Medical Devices certificate through its own manufacturing technology. As a result, this has enabled the company to make inroad into markets in over 10 countries in Europe and Southeast Asia including France, Poland, Germany, Philippines, and Indonesia, doubling the overseas sales as of May of this year compared with the same period last year.

President of the company, Kim Mi-jin explained, "We won the trust of consumers around the world by providing details of the products using various online contents," and added, "We will expand the demand in Europe by releasing new products such as dishwashers."

'JAM STUDIO (www.jamshop.kr)', the design props dealer, boosted its business through cross-border shopping mall targeting Southeast Asia. Even slightly more expensive products are selling well due to the popularity of the Korean Wave in Southeast Asia. The customized marketing using Social Networking Services (SNS) such as Facebook and Instagram also played a part.

In addition, shopping malls carrying environment-friendly organic products for Canadian and Australian consumers and those carrying moisturizing cream for consumers in hot regions of Southeast Asia are also examples of marketing based on the characteristics of each country.

Language is no barrier for consumers using Korean cross-over shopping malls around the globe. Korean companies setting up cross-border shopping malls through cafe24 can do so in English, Chinese, Japanese, Spanish, and Portuguese through cafe24, and French and German will be available within this year as well.

"7 billion people around the world are purchasing Korean products through the experienced e-commerce infrastructure," said President Lee Jae-suk of SimpleX Internet, "Korean cross-border shopping malls will strengthen their competitive edge with strategies customized to each country."

SOURCE SimpleX Internet