Korean Services Business SK Marketing and Company Selects Teradata

New system for customer relationship management will accelerate marketing analysis

Jan 25, 2010, 13:05 ET from Teradata Corporation

SEOUL, Korea, Jan. 25 /PRNewswire/ -- Teradata Corporation (NYSE: TDC), the world's largest company solely focused on data warehousing and enterprise analytics, announced today that SK Marketing and Company (SK M&C), has selected Teradata to support its analytical marketing activities.  SK M&C is an affiliate business unit of SK Group, one of South Korea's top five industrial conglomerates.

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SK M&C specializes in providing marketing services for many of SK Group's affiliate companies that require support in customer relationship management, advertising, consulting, market research, branding and related marketing functions.  As a result, SK M&C expects to realize economic efficiencies as well as increased customer satisfaction and sales from more effective marketing analysis and management.

"The new and agile Teradata Data Warehouse Appliance will serve as a central, integrated marketing platform for many forms of business intelligence," said Won Jin Park, chief of the IT group at SK M&C.  "We are challenged daily to analyze a complex array of products, services, customers and data from many sources – all with tremendous pressure to deliver a very high quality of insight to support the best possible decisions and program execution.  We believe the Teradata platform will meet our demands for speed and visibility to detailed data."  

Along with Teradata, SK M&C also selected and implemented the Protegrity DPS Data Security Platform, a high-performance, enterprise-class software solution that continuously secures sensitive data in databases, backups and storage systems.

"Teradata will enable the quick and timely analytics required for a competitive marketing intelligence system," said Mr. Moon-Seok Yoon, president of Teradata Korea.  "We are pleased to acknowledge the key role of SK C&C, the systems integration partner in this project, with responsibility for computer facilities operations."

About SK M&C

SK M&C, or SK Marketing and Company, is an affiliate business unit of SK Group, one of South Korea's top five industrial conglomerates. SK Group is focusing on three core businesses: information and telecommunications (through SK Telecom), energy and chemicals (through SK Energy), and trading and services (SK Networks).  For more information please click here.

About Teradata

Teradata Corporation (NYSE: TDC) is the world's largest company solely focused on raising intelligence and achieving enterprise agility through its database softwareenterprise data warehousing, data warehouse appliancesconsulting, and enterprise analytics.   Visit Teradata on the web at www.teradata.com.

Teradata is a trademark or registered trademark of Teradata Corporation in the United States and other countries.

SOURCE Teradata Corporation