SADDLE BROOK, N.J., Feb. 9, 2012 /PRNewswire/ -- Kris Jenner, the matriarch and "momager" of the highly successful Kardashian clan, has just put her stamp of approval on a top brand name and added it to her impressive resume. The star and producer of the most talked about television reality show on the E! Network, "Keeping Up With the Kardashians," has been named as the spokesperson for Zestra® Essential Arousal Oils™. Zestra is a topically-applied, over-the-counter product from Semprae Laboratories, Inc., that is clinically proven to enhance women's sexual pleasure. Jenner, a 56-year old mother of six and wife of Olympic Gold Medalist Bruce Jenner, is a savvy entrepreneur who has helped build successful brands for herself and her daughters.
Jenner, who pens an advice column for an entertainment weekly magazine, welcomes this opportunity to spread the word about Zestra to millions of women facing sexual concerns. "Men are able to talk openly about sex. Since so many women turn to me for advice about their love lives and marriages, many wish they could enjoy more fulfilling sex lives and it starts with being honest about their issues and their hopes," she maintains. She was surprised by the lack of solutions to help enhance women's love lives. "I was thrilled to discover Zestra, especially because it's safe, natural and clinically proven to increase sexual satisfaction," she said. "I tried Zestra. It really works…and it's so easy to use…so great sex IS effortless. And isn't that what every woman deserves? I am sharing this news with women everywhere."
According to Rachel Braun Scherl, President of Semprae Laboratories, "Kris Jenner's openness and ability to talk to women makes her the ideal brand ambassador for Zestra. In her role, she will have the opportunity to jumpstart conversations that might otherwise be awkward or embarrassing and offer women practical, proven advice that's real and resonates with them."
Adds Mary Wallace Jaensch, CEO of Semprae, "There are many women who are not sexually satisfied and are afraid to talk about it. We believe Kris can engage them in this important conversation and they will be truly satisfied with the results."
Jenner will be featured in Zestra's new television campaign breaking in the second quarter of 2012 and be part of the Company's integrated marketing efforts, including public relations, and its digital campaign (on Twitter, a presence on the Zestra website at www.zestra.com and Facebook).
ABOUT ZESTRA: Recommended by doctors and other healthcare professionals, Zestra is hormone-free and topically applied. It is a safe, patented blend of botanical oils and extracts, clinically proven to increase a woman's feelings of desire, arousal and satisfaction. It's available on line at www.zestra.com and at leading mass market retailers including Walmart.