TAMPA, Fla., July 5, 2016 /PRNewswire/ -- Kristen Levine, pet living expert, author, and founder of Kristen Levine Pet Living, an online platform promoting health and happiness through pets, has announced the launch of her new, free e-book, Beginner's Guide to Influencer Marketing for Pet-Friendly Businesses, which is available for download today.
"You don't have to be an expert to see that the old methods of generating awareness aren't working like they used to," said Levine. "In a time of 'banner blindness,' when consumers can easily skip over or ignore ads and block pop-ups, it becomes more important to educate using more appealing, natural methods. This is where influencer marketing comes in."
Every niche, including the pet industry, has its influencers. Working similarly to word-of-mouth advertising, influencer marketing within the pet industry allows a consumer to hear about a product or service from someone they trust – who already has an engaged following of both pet parents and pet-related businesses. A 2013 Nielsen Global survey found that "84 percent of worldwide consumers will take action based on the reviews and recommendations of trusted sources above all other forms of advertising."
"The main objective in creating this type of content is to deliver something of value to your audience, not push your product," continued Levine. "The pet audience is savvy, so finding the right influencer for your product or service is paramount. No matter how enthusiastic a particular influencer's audience may be, if they aren't interested in topics relative to your business, then they won't serve your brand in the long run."
The e-book explains in simple terms how pet influencer marketing works and how pet businesses and services can take advantage of influencer marketing in six, engaging chapters:
- What is influencer marketing?
- Does influencer marketing work?
- Is influencer marketing right for my pet business?
- How can I find the right influencer for my business?
- How to get started
- Influencer marketing ROI – is it working?
A pet industry insider for more than 25 years, Levine understands the dynamics of animal welfare, pet and veterinary businesses, and the mindset of pet lovers and consumers. The premise of her brand, Kristen Levine Pet Living, is to meet the need of pet parents who seek content and connection with people who love pets, and who want to also connect with brands and services they can trust.
Beginner's Guide to Influencer Marketing for Pet-Friendly Businesses is available for free download at: http://bit.ly/28LFkHt.
About Kristen Levine Pet Living
Pet expert, speaker, author and advocate Kristen Levine founded Kristen Levine Pet Living to connect pet-positive companies with the vast audience of pet product and service consumers. The website is a multimedia platform where Levine offers stories, science and advice for living happier and healthier with pets. An industry insider for more than 25 years, Levine is uniquely positioned to create a bridge between companies and consumers. She served as PR Director for the Tampa Bay SPCA for 15 years promoting adoption and education. In 2003, she launched the first pet-focused marketing agency, Fetching Communications, and later acquired PetPR.com, providing creative public relations, social media and marketing campaigns exclusively to pet and veterinary businesses throughout the world.
As a pet lifestyle expert, Levine has logged more than 1,000 live national radio and television show appearances, hosts pet-centric satellite media tours and has been a spokesperson for companies including Comcast, Bissell and HSN. She has presented at the Society of Animal Welfare Administrators (SAWA) 2014 National Conference, the Petfood Workshop: Marketing to Today's Consumers, and the Women in the Pet Industry Network Conference & Awards Show. Her interest in the Baby Boomer audience includes writing a boomer-centric travel series for FIDO Friendly Magazine, along with presenting at the 2014 What's Next Boomer Business Summit, Silicon Valley Boomer Venture Summit and AARP Life@50 Expo.Levine lives in Florida with her husband, dog, two cats and two miniature donkeys. Please visit www.kristenlevine.com.
SOURCE Kristen Levine Pet Living