Kroger Introduces Prep+Pared Meal Kits to New Markets

Company will continue expansion in 2018 to Redefine Grocery Customer Experience

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Dec 15, 2017, 08:00 ET

CINCINNATI, Dec. 15, 2017 /PRNewswire/ -- Kroger (NYSE: KR) announced today it has added its Prep+Pared Meal Kits to four new divisions: Central, Columbus, Fry's and Nashville, joining Cincinnati, Louisville and Ralphs.

"Prep+Pared Meal Kits are a growing part of Kroger's Our Brands portfolio. As we focus on redefining the grocery customer experience, as outlined in our Restock Kroger plan, we will rapidly grow the footprint of Prep+Pared Meal Kits in 2018," said Robert Clark, Kroger's senior vice president of merchandising. "Since introducing Prep+Pared Meal Kits earlier this year, our customers have responded favorably to having a convenient solution that makes dinner easy."

Prep+Pared Meal Kit ingredients are fresh, seasonal, prepped and measured to precisely provide customers with only what is needed for each recipe so there is no waste. Cooking time for each meal kit is about 20 minutes. Prep+Pared Meal Kits feed two adults and range in price from $14 to $20, and there is no required subscription. Prep+Pared Meal Kits are available for purchase in stores and through ClickList.

Current recipes customers can enjoy—developed by Kroger's culinary innovation team—include Bacon and Honey Mustard Glazed Chicken with Broccolini Radish and Wheatberry, Shrimp Scampi with Lemon Garlic Fettuccini, and Carne Asada with Fajita Vegetables and Refried Black Beans.

Prep+Pared Meal Kits are now available in nearly 200 stores across the country and will arrive early next year in several new divisions.

About Kroger
At The Kroger Co., we are dedicated to our purpose: to Feed the Human Spirit^™. We are 453,000 associates who serve nearly nine million customers every day in 2,793 retail food stores under a variety of local banner names in 35 states and the District of Columbia. Our Family of Companies operates an expanding ClickList offering – a personalized order online service – in addition to 2,258 pharmacies, 783 convenience stores, 307 fine jewelry stores, 222 retail health clinics, 1,472 supermarket fuel centers and 38 food production plants in the United States. Our Company has been recognized as one of America's most generous companies for our support of more than 100 Feeding America food bank partners, breast cancer research and awareness, the military and their families, and more than 145,000 community organizations including schools. As a leader in supplier diversity, we are a proud member of the Billion Dollar Roundtable.

SOURCE The Kroger Co.