KSECRET Expands U.S. Retail Presence with Nationwide Launch at ULTA Beauty

The K-Beauty Brand Brings Hero Retinal Serum & Retinal Cream to over 500 ULTA stores nationwide

NEW YORK, Nov. 2, 2026 /PRNewswire/ -- KSECRET, the K-Beauty brand behind the viral SEOUL 1988 line, officially launches online and in stores at ULTA Beauty nationwide, bringing its skincare essentials to more than 500 locations. Over the past year, the KSECRET hashtag has generated over 2 billion TikTok views, reflecting its growing popularity among K-Beauty enthusiasts. KSECRET is known for its retinal formulations, with its hero products Serum: Retinal Liposome 2% + Black Ginseng ($22) and Eye Cream: Retinal Liposome 4% + Fermented Bean ($22) leading the brand's growing U.S. retail popularity.

Rooted in Korean skincare heritage and designed to deliver visible results, KSECRET pairs advanced skincare technology with ingredient expertise. Similar to Retinol, KSECRET utilizes Retinal, which is also a vitamin A derivative, but works up to 11 times faster to improve the appearance of fine lines, uneven skin tone and texture. With thoughtfully formulated ingredients to address key skin concerns through various strengths of Retinal, KSECRET features retinal products ranging from beginner to advanced. With retinal liposome 1%, 2%, 4% and 12%, KSECRET offers options for those starting their retinal journey and experienced retinoid users looking to advance their skincare routines.

KSECRET's ULTA Beauty launch marks another milestone in the brand's U.S. expansion, following its nationwide Costco debut earlier this year. In addition to its hero retinal products, the ULTA Beauty assortment includes a range of skincare essentials designed to complement everyday routines. To celebrate the launch, customers can receive KSECRET's 100% Collagen Skincare Boosting Balls as a gift with purchase starting October 25, while supplies last. KSECRET products now available at ULTA Beauty include:

• Retinal 2% + Black Ginseng Wrinkle Smoothing Serum ($22)
• Retinal 4% + Fermented Bean Wrinkle Firming Eye Cream ($22)
• Retinal 1% + Fermented Rice Daily Cream ($25)
• Retinal 12% + Black Rice Spot Treatment Shot ($20)
• 100% Collagen Skincare Boosting Balls ($24)
• Collagen + Plum Plumping Multi Balm ($25)
• Niacinamide 15% + Yuja Glow Serum ($22)
• Niacinamide 5% + Yuja Brightening Capsule Gel Cream ($23)

About KSECRET

KSECRET SEOUL 1988 is a Korean skincare brand that blends heritage-inspired philosophy with modern innovation to create effective, results-driven products. Rooted in the spirit of Seoul, the brand is dedicated to delivering visible improvements in skin appearance, helping consumers achieve smoother, clearer, and more radiant skin.

Media Contact:
Brooke Bhola
KSECRET @michelemariepr.com 

SOURCE KSECRET Seoul 1988