MENLO PARK, Calif., April 14, 2016 /PRNewswire/ -- Kukun, the online platform that gives homeowners more control over the home remodeling process, announces the launch of the 'Kukun Rating' system aimed at home renovation professionals, with the goal of leveling the playing field for all professionals who seek new business and ways to enhance their online presence for free.
"There are two core values to this company: trust and convenience. Our Kukun Rating system will speak to these values by summarizing the history of the professional on one consumable measure," said Raf Howery, CEO and co-founder of Kukun. "We think it's time the playing field is leveled. Just because someone isn't spending big dollars on marketing their services doesn't mean they're any better or worse than the others. With the Kukun rating, this free tool will be something any professional can boast and any consumer can trust."
How it Works
The Kukun Rating System will rank contractors and other home renovation professionals on the platform based on a series of factors including the following criteria:
- Whether they are licensed and insured,
- Whether they have permit history,
- Do they have references not reviews
- Do they have projects on the profile and a digital reputation online.
Additionally, Kukun has developed a sentiment analysis algorithm that looks into the reviews of the professionals in various public platforms and summarizes all the reviews to generate only the key opinion phrases occurring in these reviews as they pertain to price, quality, on time delivery, and aesthetics.
The algorithm then gives a 'digital reputation' score based on whether the reviews are positive, negative or neutral. This avoids the user having to look for reviews in multiple places. Instead a user can go directly to Kukun and see one aggregate review reflecting the four main factors (listed above), and an overall assessment for each professional's digital reputation.
Which Criteria Weighs Heaviest in the Score?
The most impactful factors in determining a professional's rating include their references and project and permit history which will be displayed on their profiles when available. Professionals with more project history, permit data and references get sorted to the top when searched in the "Find A Pro" feature. Thus, the more engaged the professional, the better the rating. A typical professional will have one of the 4 ratings: Full green shield indicates a "superstar" status, a ¾ full shield indicates a "star" status, a ½ green shield is "Credible" and anything below will be indicated as "Not Enough Info."
Why Home Renovation Professionals Love It
This rating provides contractors with an honest system that looks at their accomplishments in a holistic way. It gives contractors the opportunity to raise their score by augmenting their profile to include any missing data. The more verified information and references the contractor provides, the better their score will be! Essentially, it levels the playing field so that contractors who aren't as marketing savvy can have the same opportunity to work with homeowners.
Additionally, Contractors have the opportunity to enter new geographic markets that they may not currently have access to today, as most hiring happens through word of mouth. The reference system opens up the market for those professionals because it allows users to search professionals within 60 miles of their location.
Why Homeowners Love It
For the homeowner, the advantage is that Kukun takes away the time typically spent researching and vetting professionals. Kukun provides clarity, transparency and a way for people to hire the right professional quickly without having to do a lot of due diligence. The process is entirely free and it makes information visible and easily accessible. It's convenient because it does the analysis work for the user; and it's honest because it takes all fair variables for contractors to measure up to. At the end of the day, the pros get good business and the owner finds good pros! More importantly the system replaces the existing word of mouth approach and brings it online allowing the homeowner to find great professionals within sixty miles with good references to talk to and see their homes and effectively replaces the word of mouth method.
Kukun is the perfect marketplace with easy-to-use tools for home renovators who'd like to complete ANY renovation project for their home. Kukun's tools help home renovators manage the entire process from beginning to end, so they can control the time and money involved along the way. Homeowners use our tools to automatically get answers to the majority of their questions so they can embark on their renovation projects with confidence. In addition, Kukun caters to industries that provide services to homeowners, such as construction professionals, banks, retailers, interior designers and real estate agents.
HOME REMODELING COST ESTIMATOR: https://youtu.be/QhsjEnTfHsc
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