Kwicr Accelerates Mobile App Performance With The World's First Mobile Delivery Network

BURLINGTON, Mass., March 30, 2015 /PRNewswire/ -- Kwicr today ushered in a new era of high performance for mobile apps with the unveiling of the world's first Mobile Delivery Network (MDN). Delivered as a cloud-based service, Kwicr's MDN enables mobile app owners and developers to easily increase the performance of their apps across any cellular or Wi-Fi network and on any iOS or Android device. The company is backed by Sigma Prime Ventures and Venrock.

Designed to complement existing Content Delivery Networks (CDNs) and cloud-based infrastructure, Kwicr's MDN accelerates app traffic from the point where content is served, all the way to the mobile device. As a result, buffering and other performance issues that can make using even the best mobile app unbearable are virtually eliminated. With the MDN, dramatically faster upload and download speeds, combined with more predictable throughput, result in high-quality experiences for every class of mobile app.

"Our customers rely on mobile apps to drive revenue, but no one wins when users experience spinning wheels or other frustrations associated with slow or congested networks," said Gregory Raiz, founder and CEO of Raizlabs, a mobile software development company that has been building award-winning apps since 2003. "The user experience is everything.  With Kwicr, apps are able to make people feel like they are always on the fastest network possible regardless of when or where they use them."

Mobile app users don't tolerate sluggish or erratic behavior. If their experience is poor, they will simply abandon the app and move on. That's why for any business whose revenue, reputation or customer retention is tied to delivering an exceptional user experience monitoring and management of that experience is crucial.

Unfortunately, hostile cellular and Wi-Fi networks pose an obstacle when it comes to thrilling mobile users. Apps are frequently subject to congestion, fluctuating bandwidth and physical impairments like signal fade and packet loss, which conspire to create problems like slow page loads and video buffering.

"Mobile app performance is critical as consumers have little tolerance for sluggishness," said Greg Whelan of ACG Research. "Poor app performance directly impacts business success. CDN's help but the last 50 miles is best effort. There's huge variability of network performance particularly over the last 5 miles in both location and time. Solutions that elegantly improve app performance and are transparent to the mobile network operator solve a real business problem for the app provider."

Kwicr's Mobile Delivery Network delivers value in three critical areas via an over-the-top model that is simple for app owners to implement and applicable to any mobile network:

• Acceleration: Kwicr accelerates traffic by using a unique combination of its Dynamic Packet Recovery (DPR®) and Intelligent Rate Control patent-pending technologies.  Notably, the impact of Kwicr's acceleration on the quality of delivery increases as the performance of the mobile network degrades.
• Analytics: Kwicr gathers detailed data on all app traffic that can be easily analyzed through the company's intuitive portal and its dashboards – enabling app owners to gain unprecedented insight into usage patterns and app performance that make it possible to increase monetization and prevent churn.
• Control: The app owner decides when and where they want to apply the Kwicr service. Kwicr is at its best when existing mobile networks are at their worst and these scenarios can be targeted by time of day, device type, network type and many other flexible business policies.

"We're giving control of the mobile experience back to the people whose revenue, reputation and customer retention is directly tied to it: mobile app owners and developers," said Sean Welch, president and CEO and Kwicr. "We've solved the mobile broadband delivery problem with innovative technology delivered as an easy-to-use service that benefits the entire mobile app ecosystem, including app owners, developers, CDNs, cloud Providers and users."

Kwicr's Mobile Delivery Network is available now. Interested app owners and developers are invited to take part in a complimentary 45-day test drive to experience how Kwicr (and see how Kwicr) increases the performance of their apps. Getting started with Kwicr is easy. App owners only need to download the company's software development kit (SDK) and follow the instructions to integrate it with their mobile app.
Kwicr monitors app performance continuously but only accelerates traffic when network conditions reach levels set by the app owner. Pricing for Kwicr's Mobile Delivery Network is based on accelerated traffic and starts at $500 per month. For more information visit Kwicr.com, email [email protected] or call +1 844-GO-KWICR (844-465-9427).

About Kwicr:         
Kwicr created the world's first Mobile Delivery Network. Delivered as a cloud-based service, the network provides mobile app owners and developers with the acceleration, analytics and control they need to dramatically increase the performance of any mobile app, at any location and on any network. Users experience radically faster uploads and downloads, exceptional video and smooth-flowing audio when using any Kwicr-boosted business and consumer mobile apps, including those for entertainment, enterprise mobility, e-commerce or social media sharing. Kwicr was founded in 2012 and is backed by Sigma Prime Ventures and Venrock. Online at Kwicr.com

Media Contact:        
Ken Phillips         
Davies Murphy Group         
Ph. 781.418.2437          
[email protected]

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