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La AHAA honra a dos visionarios de la industria con prestigiosos premios
  • USA - English


News provided by

AHAA: The Voice of Hispanic Marketing

Apr 20, 2016, 02:58 ET

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MIAMI, 20 de abril de 2016 /PRNewswire-HISPANIC PR WIRE/ -- Si bien las conferencias AHAA anuales son conocidas por sus ideas profundas y el mejor contenido, también son celebraciones del enorme impacto que  han tenido los pioneros de la industria en el ámbito del marketing hispano. Durante un almuerzo de entrega de premios que se celebrará el miércoles, 20 de abril, la organización AHAA: The Voice of Hispanic Marketing homenajeará al pionero de agencia de publicidad Ernest Bromley con el premio Caballero Award, y a Ceril Shagrin, vicepresidenta ejecutiva de Innovación y Analítica en la Medición de Audiencia de Univisión Inc. (UCI), con el premio a la carrera Lifetime Achievement Award.

El premio Caballero Award, que lleva el nombre de la leyenda de la industria Eduardo Caballero, se otorga a las personas con visión, dedicación y espíritu empresarial que han ayudado a avanzar la industria del marketing hispano. El premio Lifetime Achievement Award se presenta a las personas que han dedicado sus carreras a servir como agentes e innovadores de cambio en el ámbito del marketing hispano.

"No hay duda de que la industria de marketing hispano no estaría donde está hoy si no fuera por la labor pionera de Ernest Bromley y Ceril Shagrin", dijo la presidenta del directorio de la AHAA Linda Lane González, presidenta de viva partnership, inc. "Nos sentimos honrados de tenerlos junto a nosotros durante nuestro vigésimo aniversario, que ellos han ayudado a forjar".

Ernest Bromley, el ex presidente del directorio y CEO de Bromley Communications, es considerado uno de los padres fundadores de la industria de publicidad hispana. En 1981, fundó uno de las primeras agencias de publicidad hispanas, Sosa & Associates, junto a Lionel Sosa. Para el 1994, la agencia llevaba el nombre de Sosa, Bromley, Aguilar, Noble & Associates, y después de varios socios y fusiones más, se transformó en Bromley Communications en el 2000. Recientemente retirado del sector después de 34 años en la industria, Bromley cerró la agencia y actualmente está cursando estudios de doctorado en comportamiento del consumidor. Su trabajo actualmente figura como parte de la exposición permanente titulada American Enterprise del museo Smithsonian Museum of American History.

Shagrin es considerada una pionera en el campo de la investigación relacionada con la televisión en español, en la que se ha distinguido constantemente con su investigación de calidad. Ella fue instrumental en demostrar la paridad de los índices de audiencia de Univisión frente a las cadenas de televisión en inglés cuando encabezó la migración de Univisión al índice Nielsen Television (desde el monitor hispano del servicio) y ha sido un líder de la industria en el desarrollo de herramientas de medición que proporcionan datos precisos y aplicables. Antes de unirse a Univisión en 1999, Shagrin fue vicepresidenta ejecutiva de desarrollo de mercado de Nielsen. Durante su carrera de 27 años en Nielsen, Shagrin fue instrumental en el desarrollo de nuevos sistemas y nuevas técnicas de recopilación de datos y fue la principal diseñadora del Nielsen Hispanic Service, que administró por 10 años. También fue instrumental en la puesta en marcha del National People Meter Service. Además, fue pionera en el desarrollo de la medición de  los medios de comunicación no tradicionales de Nielsen, tales como medios basados en el lugar, visualizaciones fuera del hogar y comunicados de noticias en video. Su aplicación de tecnologías de medición de vanguardia a la televisión en español ha ayudado a acelerar el crecimiento de esta industria.

Para obtener más información, por favor, visite el sitio http://ahaa.org y siga toda la conversación sobre la conferencia en Twitter utilizando el nombre @ahaa y la etiqueta #ahaafuture.

Acerca de la AHAA: Fundada en 1996, AHAA: The Voice of Hispanic Marketing es la organización de comercio nacional de todas las compañías de marketing, comunicaciones y medios hispanos con conocimientos especializados y confiables en el mercado hispano.

Related Links

http://www.ahaa.org

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