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La empresa experta en blockchain, Jelurida, se asocia con Henkel para respaldar su iniciativa +2020
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Apr 01, 2019, 09:45 ET

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LUGANO, Suiza, 1 de abril de 2019 /PRNewswire/ -- Jelurida continúa reforzando su reputación como proveedor de tecnología blockchain y de servicios de formación y consultoría. Henkel, el fabricante alemán líder en productos químicos y de gran consumo, y cuyas ventas superan los 20.000 millones de euros, se asocia con Jelurida con el objetivo de capacitar los equipos de producto y tecnología para ayudarles a comprender, abordar e implementar soluciones de blockchain dentro de la empresa.

Hacia un futuro digitalizado

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Jelurida and Henkel teams meet in Dusseldorf.
Jelurida and Henkel teams meet in Dusseldorf.

Jelurida y Henkel dieron comienzo a su colaboración con un taller de seis horas de duración celebrado el miércoles, 27 de marzo en la sede de Henkel en Düsseldorf. Este taller se enmarca en un conjunto de acciones que forman parte de la estrategia +2020 de Henkel para acelerar la digitalización en toda la empresa.

«Para trabajar en la era digital, es necesario estar al día en todas aquellas tecnologías emergentes que resuelven problemas empresariales», comentó Rodolfo Quijano, director de intercambio electrónico de documentos (EDI) y blockchain de Henkel. «Por eso nos hemos asociado con Jelurida con el objetivo de mejorar el conocimiento de la tecnología blockchain y sus usos en el ámbito empresarial entre nuestros responsables de áreas y directivos de la central de Düsseldorf».

«Estamos positivamente sorprendidos por el alto compromiso de Henkel de mantener a sus empleados actualizados en tecnologías tan emergentes como la de blockchain», afirmó Lior Yaffe, cofundador y director general de Jelurida. «Hemos tenido la oportunidad de profundizar en conversaciones alrededor de procesos en los que la tecnología blockchain realmente añade valor, y hemos identificado numerosas oportunidades».

Este anuncio llegó poco después de que una solución basada en Ardor para incentivar la prevención de la diabetes ganara el primer premio en e hackatón GoodDollar de Tel Aviv.

La comunidad de Jelurida crece globalmente

Durante las próximas semanas, Jelurida participará en una serie de actos para ampliar aún más su presencia en los mercados español, estadounidense y nigeriano.

Jelurida participará en un panel de discusión sobre la adopción de la tecnología blockchain en el ámbito empresarial el 3 de abril en Madrid junto a expertos de IBM, UST Global, la Unión Internacional de Telecomunicaciones, Liberbank, etc. El día siguiente, Lior Yaffe dará una charla de una hora de duración sobre contratos inteligentes dirigida a la comunidad Java de Madrid.

Al otro lado del Atlántico, las personas que estén en Nueva York el 17 de abril podrán participar en un acto especial patrocinado por Jelurida y centrado en casos de uso de la tecnología blockchain como un servicio de "blockchain as a service". El grupo de Filadelfia y Nueva York de Blockchain for Business organizará el acto, que empezará momentos después la conferencia de IMN Synchronize DLT destinada a instituciones financieras.

La empresa también apuesta por el apoyo de tres actos en Nigeria: un hackatón los días 28 y 29 de marzo, dos ponencias en Coinfest los días 4 y 5 de abril y el patrocinio de la Blockchain, AI, & Digital Assets Conference los días 24 y 25 de mayo.

(Photo: https://mma.prnewswire.com/media/844377/Jelurida_and_Henkel_Teams.jpg)  
(Photo: https://mma.prnewswire.com/media/844376/Jelurida_Logo.jpg)

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