La Madeleine Launches 'Recipes For Hope' Campaign For Children's Hunger Fund

Annual partnership has provided 5 million meals in 5 years; goal for May fundraiser set at $350,000

News provided by

Apr 25, 2017, 07:23 ET

DALLAS, April 25, 2017 /PRNewswire/ -- La Madeleine French Bakery & Café kicks off its Recipes for Hope monthlong fundraising drive in partnership with Children's Hunger Fund May 1, with the hope of raising $350,000 to provide 1.4 million meals for children in need.

The Recipes for Hope campaign starts Monday, May 1, with A Meal for A Meal. For every guest who dines at la Madeleine that day, the restaurant will donate 25 cents – the equivalent of one meal – to Children's Hunger Fund.

Through May 31, the company will donate $1 to Children's Hunger Fund every time a guest purchases a jar of la Madeleine Tomato Basil Soupe, Jam or Caesar Dressing. Guests also can donate $5 and receive a Recipes for Hope limited edition card with exclusive offers on meals, bakery treats and beverages. Last year, the company sold more than 50,000 cards, with 100 percent of the proceeds going to provide meals to hungry children.

"Over the past five years, our generous guests have helped us provide 5 million meals through our ongoing partnership with Children's Hunger Fund," said la Madeleine President John Cahill. "By working together to deliver our Recipe for Hope, we are able to further the mission to put an end to childhood hunger one meal at a time, and we hope our guests will join us once again in our annual effort."

Every dollar raised provides four meals to hungry children in the U.S. and throughout the world. Since its founding in 1991, Children's Hunger Fund has distributed more than $1 billion in aid to children in need.

"Partnerships with companies like la Madeleine French Bakery & Café do more than raise money – they inspire the hope that together, we can solve the problem of childhood hunger," said Children's Hunger Fund Executive Director, Relationship Development Michael Richards. "With la Madeleine's ongoing support, we have been able to build a Dallas distribution center that provides a cost-efficient way to get food to families in need, and through campaigns like Recipes for Hope, purchase the food itself."

As part of their personal commitment to the Recipes for Hope campaign, Cahill and the la Madeleine corporate team will be at Children's Hunger Fund's Dallas distribution center on May 1 to fill "Food Paks" – boxes filled with about 20 pounds of staple foods designed to feed a family of four for about a week.

About la Madeleine French Bakery & Café
Dallas-based la Madeleine French Bakery & Café was established in 1983 by self-described "French country boy" Patrick Esquerré to fulfill his dream of bringing classic French country fare to America. From its signature fireplace to its crave-worthy food, la Madeleine offers a warm, welcoming atmosphere where guests can enjoy French-inspired fare served throughout the day. Breakfast, lunch and dinner feature handcrafted entrées, sandwiches, salades and soupes, as well as freshly baked breads, artisan pâtisserie and more. La Madeleine currently has more than 80 corporate and franchised cafés across Arkansas, Arizona, Georgia, Louisiana, Maryland, North Carolina, Oklahoma, Texas, Virginia and Washington, D.C. For more information on menu items, café locations and hours of operation, visit www.laMadeleine.com.

About Children's Hunger Fund
Children's Hunger Fund was established in 1991 by president and founder Dave Phillips. Since then, CHF has distributed more than $1 billion in food and other resources, serving the needs of more than 20 million children throughout the U.S. and in 72 countries worldwide.

MEDIA CONTACT
Katie McKenzie or Mary Kate Jeffries
817-329-3257
[email protected]
[email protected]

SOURCE La Madeleine