LA MARATHON LLC Names Ketchum Sports & Entertainment Its PR Agency Of Record
NEW YORK and LOS ANGELES, March 3, 2015 /PRNewswire/ -- LA MARATHON LLC today appointed Ketchum Sports & Entertainment (KSE), a division of leading global communications firm Ketchum, as the company's agency of record after a competitive pitch. Ketchum will support the 30th annual ASICS LA Marathon, which includes hosting the 2015 USA Track & Field Marathon Championships.
This new assignment for Ketchum will consist of overall communications strategy to generate media attention for the annual race to elevate LA MARATHON LLC's brand image on a national scale and strengthen LA MARATHON LLC's reputation and relationships with key stakeholders.
"We're thrilled to have Ketchum onboard during such an exciting time of growth," said Tracey Russell, Chief Executive of LA MARATHON LLC. "The agency's industry expertise along with their strategic and creative thinking makes Ketchum Sports & Entertainment an invaluable partner to help us raise the profile of the marathon and our endurance events."
In addition to the March 2015 race, Ketchum will support LA MARATHON LLC in its planning efforts for the 2016 Olympic Team Trials for Men's and Women's Marathon, which was awarded to Los Angeles by USA Track & Field and the U.S. Olympic Committee, and will take place on Feb. 13, 2016.
"We are especially excited to work with LA MARATHON LLC as we have a true passion and appreciation for the company's mission," said Ann Wool, Partner and President of Ketchum Sports & Entertainment. "We have a longstanding history in the endurance space, and we are honored to have been selected to elevate LA MARATHON LLC's portfolio of brands while highlighting the city of Los Angeles as a place where the marathon thrives."
LA MARATHON LLC currently has the following brands in its portfolio; the ASICS LA Marathon, the LA Big 5K, Santa Monica Classic and the LA Road Runners training program.
Ketchum Sports & Entertainment, the global sports and entertainment division of leading communications firm Ketchum, helps clients tap into the influence of sports and pop culture including celebrity talent, branded entertainment and content creation, and sports sponsorship strategy and activation.
About LA MARATHON LLC
LA MARATHON LLC, a subsidiary of McCourt Global, creates world-class experiences that ignite passion in athletes and connect communities through the transformative power of sport. The ASICS LA Marathon is among the largest marathons in the country with more than 25,000 participants, thousands of volunteers and hundreds of thousands of spectators. The "Stadium to the Sea" course, starting at Dodger Stadium and finishing near the Santa Monica Pier, is one of the most scenic in the world, taking runners on a tour of Los Angeles past every major landmark. LA MARATHON LLC will host the 2016 Olympic Team Trials for Men's and Women's Marathon, awarded by USA Track & Field and the U.S. Olympic Committee, which will take place in Los Angeles Feb. 13, 2016. For more information, please visit www.lamarathon.com.
About Ketchum
Ketchum is a leading global communications firm with operations in more than 70 countries across six continents. The winner of 14 Cannes Lions and an unprecedented four PRWeek Campaign of the Year Awards, Ketchum partners with clients to deliver strategic programming, game-changing creative and measurable results that build brands and reputations. For more information on Ketchum, a part of the DAS Group of Companies, visit www.ketchum.com.
About the DAS Group of Companies
The DAS Group of Companies, a division of Omnicom Group Inc. (NYSE: OMC) (www.omnicomgroup.com), is a global group of marketing services companies. DAS includes over 200 companies in the following marketing disciplines: specialty, PR, healthcare, CRM, events, promotional marketing, branding and research. Operating through a combination of networks and regional organizations, DAS serves international, regional, national and local clients through more than 700 offices in 71 countries.
SOURCE Ketchum
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