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La natación gana el oro en el deporte


News provided by

Speedo

Jul 19, 2013, 02:00 ET

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BARCELONA, España, July 19, 2013 /PRNewswire/ --

La natación nombrada una principal forma de ejercicio para una vida larga y sana  

Los espectadores que ven el 15th FINA Swimming World Championship que se celebra en Barcelona este mes podrían no estar en forma para una medalla, pero según un nuevo estudio de Speedo, si nadan para hacer ejercicio vivirán una vida más sana que la de los que participan en otras formas de ejercicio, incluyendo el ejercicio en tierra.

     (Photo: http://photos.prnewswire.com/prnh/20130719/629252 )

     (Photo: http://photos.prnewswire.com/prnh/20130719/629252-INFO )

El estudio global de Speedo, la marca de ropa de natación líder en el mundo, revela que el 73% de las personas que ya nadan o quieren empezar a nadar cree que es el único deporte que puede hacerse de por vida.

Además, el 86% cree que nadar supone un mejor ejercicio y que el 71% se siente físicamente mejor como resultados de nadar en comparación con cualquier otra forma de ejercicio.

No es solo el beneficio para la salud lo que hace de la natación la mejor opción de ejercicio; es también el atractivo físico. Según el 76% de los encuestados, nadar regularmente da como resultado un mejor cuerpo que ninguna otra forma de ejercicio.

El estudio también pone en entredicho las opiniones de que nadar es un ejercicio menos emocionante: el 84% de los encuestados cree que nadar es más divertido que ninguna otra forma de ejercicio con un 92% diciendo que nadar alivia el estrés.

Sean Hastings, vicepresidente de Producto y Marketing en Speedo, dijo: "Este estudio refuerza los beneficios de nadar sobre otros tipos de ejercicio que esperamos inspiren a más personas a meterse en la piscina y empezar a nadar para hacer ejercicio".

Ryan Lochte, embajador de Speedo y 11 veces medallista olímpico, dijo: "Nadar es una forma brillante de hacer ejercicio y una manera fantástica de alcanzar sus objetivos deportivos". Para animar a las personas a meterse en la piscina y hacer de la natación su ejercicio habitual, Speedo ha lanzado una nueva campaña llamada 'Get Speedo Fit'. Iníciese con el 8 Day Championship Challenge, un programa de formación que puede completarse durante el 15th FINA Swimming World Championship, del que Speedo es uno de los patrocinadores. Descargue los programas de entrenamiento Starter, Improver o Performer desde la sala de prensa de Speedo.

Notas a los redactores

El estudio se realizó por Vision Critical entre el 4 y el 10 de junio de 2013, con 4.120 adultos seleccionados aleatoriamente encuestados del Reino Unido, Estados Unidos, Francia y China. Los adultos encuestados actualmente participan en la natación o han nadado en el pasado o planean empezar a hacer deporte. El margen de error -que mide la variabilidad del muestreo- es +/- 2%. Las discrepancias en o entre los totales se redondean.

Acerca de Speedo®

La marca de equipamiento para natación líder en el mundo, Speedo es una apasionada de la vida tanto dentro como fuera del agua, creando tecnologías revolucionarias, diseños e innovaciones y apoyando la natación desde la base al nivel de élite, incluyendo al genial Michael Phelps. En la década de los años veinte, Speedo hizo historia con Racerback: el primer traje de baño no de lana del mundo. En 2008 Speedo redefinió el bañador de nuevo con Fastskin LZR RACER - el bañador más rápido y más tecnológicamente avanzado creado jamás. 2011 vio a Speedo descubrir otra primicia mundial con el Fastskin Racing System - un gorro, los googles y el traje diseñados para sincronizarse en uno solo. Speedo es propiedad de Speedo Holdings B.V y se distribuye en más de 170 países en todo el mundo; para más información visite: http://www.speedo.com. SPEEDO, el dispositivo ARROW, FASTSKIN, AQUALAB, RACING SYSTEM, SPEEDO BIOFUSE, SPEEDO ENDURANCE, SPEEDO SCULPTURE y LZR RACER son marcas comerciales registradas de Speedo Holdings B.V. El traje LZR RACER tiene derechos y patentes de diseño mundiales. El gorro, los googles y el traje de FASTSKIN3 tiene derechos de diseño mundiales y patentes pendientes.                                                                    

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