LAFCO Grows Its Fragrant Family
The Luxury Fragrance Company Is Poised for New Growth with Upcoming Rebranding
NEW YORK, Oct. 17, 2017 /PRNewswire/ -- For the past 15 years, LAFCO has led the industry in home articles with thoughtfully crafted candles, heavenly scented home fragrance mists, exquisite diffusers and body care. Now, the beloved brand is refocusing on its Pure Promise to redefine luxury through modern fragrance, announcing an updated look to the brand, a completely revamped website, as well as two new candle sizes, including a 3-Wick iteration.
The heart of LAFCO has always been its inventive and creative approach to scent and commitment to luxury, purity and purpose. Now, this messaging will be plainly apparent to all consumers with a "Pure Promise" on each box highlighting the commitment to quality and natural ingredients in each LAFCO product. The packaging is also updated to further hone the brand's fragrance-first focus. A newly redesigned brand website will further this message to consumers, debuting in lock step with the new packaging.
The new LAFCO will also offer a 6.5 oz Classic Candle and stunning 30 oz 3-Wick candle, joining the brand's already-oversized 15.5 oz Signature Candle. The Classic Candle ($42) will launch in 12 of the brand's time-honored fragrances, including Fresh Cut Gardenia, Mint Tisane and Marine. The 3-Wick ($98) will debut in LAFCO's three best-selling fragrances: Feu de Bois, Chamomile Lavender and Champagne.
LAFCO's newly branded products, including the new sizes, are available beginning Fall 2017 at luxury department stores including Bloomingdale's, Bluemercury and other fine retailers nationwide and will be available on the new LAFCO.com.
About LAFCO:
LAFCO is a modern fragrance company based in New York City. As a pioneer in the natural luxury fragrance market, they use their deep understanding of traditional European apothecary methods to create luxurious products using a handpicked selection of only the purest ingredients and distinctive fragrances. LAFCO crafts products that look, smell and feel good.
LAFCO products balance luxury, purity and purpose to give consumers the opportunity to change everyday routines into fresh and delightful experiences.
For more information please visit www.LAFCO.com
Media Contacts:
Behrman Communications
Amanda Youssef
[email protected] | 212-986-7000 ext. 133
SOURCE LAFCO
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