LaFONTAINE AUTOMOTIVE GROUP TO OPEN TWO MITSUBISHI MOTORS DEALERSHIPS IN GREATER DETROIT AREA, APRIL 2025

• LaFontaine Automotive Group is the 30^th largest dealer group in the U.S., now representing 58 auto franchises across 42 locations, all located in Michigan
• LaFontaine Mitsubishi will initially have two locations, one in Ann Arbor and one in Lansing
• More facilities planned to follow across the state
• Mitsubishi Momentum 2030 plan is garnering attention from public and private groups wishing to become dealer partners
• Momentum 2030 commits to new vehicles, more dealer partner locations, new facilities, new ways for customers to shop

FRANKLIN, Tenn., March 18, 2025 /PRNewswire/ -- Since Mitsubishi Motors North America, Inc. (MMNA) unveiled its Momentum 2030 long-range U.S. business plan, the company has seen a spike in interest from prospective business partners looking to join the company's dealer ranks.  The Momentum 2030 plan outlines new and revised vehicles to be launched annually through 2030 and beyond, a focus on digital processes to make it easier for customers to shop for new vehicles, updated retail facility designs that will expand the brand's reach and maximize customer satisfaction, and an intention to open new dealerships in otherwise untapped markets.  With this plan, MMNA has leaped onto the shopping list of both consumers and auto dealers alike.

Signaling the success of Mitsubishi Motors' ambitious business plan, and on the heels of a major recent announcement with Walser Automotive Group, Mitsubishi Motors is proud to partner with LaFontaine Automotive Group, the 30^th largest automobile dealer group in the United States according to industry-specialist publication Automotive News, as of their 2024 review of the largest dealer groups in the country. LaFontaine will initially open two Mitsubishi Motors locations, one in Ann Arbor and one in Lansing, with the intention to open additional facilities across the state by mid-2026.

Both LaFontaine's Ann Arbor and Lansing Mitsubishi Motors facilities are set to bring new attention to the brand's full lineup of high-value, high-style, high-quality SUVs and plug-in hybrids, highlighted by the just-released new 2025 Outlander SUV.

"With the unveiling of our comprehensive and far-reaching Momentum 2030 business plan, we knew Mitsubishi Motors was going to turn heads," said Mark Chaffin, MMNA president and CEO.  "On the heels of the recent announcement that Minneapolis-area Walser Automotive Group will join the Mitsubishi Motors family, I'm thrilled to welcome Ryan LaFontaine and the LaFontaine Automotive Group today. When organizations like these choose to invest in Mitsubishi Motors, it's assurance that our business is on the right track, that they recognize we have a solid plan for the future, and that we're on the cusp of catapulting our business forward."

Founded in 1980 by Michael Sr. and Maureen LaFontaine, the nationally recognized LaFontaine Automotive Group now includes 58 retail franchises, 8 collision centers and 42 Michigan retail locations. The Group employs nearly 3,000 individuals. It's the ongoing mission of the LaFontaine family and passionate team members to personalize the automotive experience by building lifelong relationships that connect families and strengthen communities.

"We are thrilled to join Mitsubishi at such a pivotal time in its rebirth across the United States," said Ryan LaFontaine, CEO, LaFontaine Automotive Group.  "The opening of our Ann Arbor and Lansing locations mark the beginning of an exciting journey, with more locations to follow as we grow alongside the brand. Mitsubishi Motors fills an important gap in our portfolio, allowing us to offer even more diverse and compelling options to our customers. At LaFontaine Automotive Group, we are committed to delivering an exceptional guest experience, and we look forward to bringing that same passion and dedication to our Mitsubishi dealerships as we expand our partnership."

Parties with significant new-car retailing experience who would like to learn more about what attracted a company with LaFontaine Automotive Group's background to Mitsubishi Motors can contact the company at [email protected], or go to https://www.mitsubishicars.com/become-a-mitsubishi-dealer to learn more about the process to become a Mitsubishi Motors dealer partner.

ABOUT MITSUBISHI MOTORS NORTH AMERICA, INC.
Through a network of approximately 330 dealer partners across the United States, Mitsubishi Motors North America, Inc. (MMNA) is responsible for the sales, marketing, and customer service of Mitsubishi Motors vehicles in the U.S. MMNA's recently announced five-year business plan – "Momentum 2030" – outlines the brand's mid-term intentions for product and business transformation. MMNA will expand and refresh its vehicle lineup in the U.S. with one new or completely refreshed model to debut each year between now and 2030. Powered by a selection of advanced-technology internal combustion engines, hybrids, plug-in hybrids, and battery electrics, the product line will nearly double from today's four vehicles. Momentum 2030 also includes a vision for a modernized retail sales model and plans for network expansion and sales growth.

MMNA has its headquarters in Franklin, Tennessee, as well as corporate operations in California, Georgia, Michigan, and New Jersey.

For more information on MMNA, visit media.mitsubishicars.com.

Contact
Jeremy Barnes
Senior Director, Communications and Events
[email protected]
Mobile: 714-296-1402

SOURCE Mitsubishi Motors North America, Inc.