Laifen Closes the Loop on the Beauty Routine with Three New Innovations Completing Its At-Home Beauty Ecosystem

Introducing the Swift 4 High-Speed Hair Dryer, AutoCurl Curling Iron and Glowy Vanity Mirror to Complete the Hair-to-Beauty Ritual

NEW YORK, Sept. 1, 2026 /PRNewswire/ -- Laifen, the global personal care technology brand known for redefining the hair dryer through high-speed performance and thoughtful design, is expanding its vision of what a beauty technology brand can be with the launch of three innovations: Laifen Swift 4 High-Speed Hair Dryer, Laifen AutoCurl Curling Iron and Laifen Glowy Vanity Mirror.

Together, the new products mark Laifen's evolution from a hair dryer company into a complete hair care and beauty-tech ecosystem, designed to support consumers from the first step of their routine through the final reflection. From drying and nourishing hair to creating effortless curls and perfecting makeup in precision lighting, Laifen is bringing its technology-first approach to more moments throughout the beauty experience.

With a portfolio built around the idea that advanced technology should make beauty simpler, not more complicated, Laifen is addressing the everyday frustrations consumers face across their routines: lengthy drying times, the learning curve of styling tools, and lighting that makes it difficult to see makeup and skin accurately.

Swift 4 High-Speed Hair Dryer brings together powerful drying performance and nourishing hair care technology. The "Nourishing Mode" combines a specialized Nourishing Nozzle and Nourishing Pod with a consistent airflow to help distribute your hair oil or hair serum of choice through the hair. Built to do more than just dry hair, it proactively keeps it healthy through innovative nutrient infusion. 400 million negative ions and 70 million positive ions help to neutralize static, smooth frizz, and support the absorption of hair ingredients. The Swift 4 High-Speed Hair Dryer will be available in Polished Platinum, Polished Titanium, and Polished Burgundy.

Building on the foundation of consistently dry and nourished locks, Laifen turns to the next step in the routine: safe, comfortable curling. AutoCurl Curling Iron automatically detects hair positioning and actively manages timing, rotation, and curl orientation. Its smart dual-chamber design detects where hair originates from and gently guides in the most effective and comfortable direction, eliminating the need to switch between left and right manually. AutoMode offers a hands-free experience, while Manual Mode gives consumers more control over their finished look. A high-precision micro-servo motor responds to any resistance in real time, adjusting or pausing to prevent tangling and pulling.

To complete the ritual, Laifen extends the experience beyond hair styling and into the final beauty moment. Once the frame of lively, dynamic curls is set in place, Laifen brings the experience to a shining finale with the Glowy Vanity Mirror. Perfect for everything from the no-makeup look to a full face, it brings studio-grade lighting and clarity to the daily self-care routine. Its 8.5-inch mirror is lit up by full-spectrum LED lighting that replicates natural daylight and reveals true-to-life tones and fine detail. The mirror brings Laifen's signature intelligent functionality to the vanity, thanks to a 24 GHz radar sensor that automatically detects when a user approaches and turns the mirror on using their preferred settings. It turns off automatically as users leave, fostering a hands-free experience that won't disturb delicate moisturizers. Its Smart Memory Function encourages a frustration-free routine by remembering the user's previous brightness and color-temperature settings without repetitive adjustments. The Laifen Glowy Vanity Mirror will be available starting September 4.

The three products will make their U.S. debut as part of Laifen's first-ever brand-initiated media event in New York City on September 17, marking a significant moment in the brand's U.S. expansion and evolution into a broader personal care technology company.

All three products will be available on Laifen's website. For more information, please visit www.laifentech.com.

About Laifen:

Founded in 2019, Laifen is a global personal care technology brand redefining everyday routines through high-performance engineering and thoughtful design. Guided by the belief that exceptional personal care should be within reach, Laifen combines proprietary technology with thoughtfully considered design to create products engineered to perform, built to last, and designed to be loved.

With a growing portfolio across hair care, beauty, self-care, and grooming, Laifen brings the same precision, performance, and intention to every aspect of daily life. Recognized by Euromonitor International as the World's No.1 High-Speed Hair Dryer Brand, Laifen is built on proprietary ultra-high-speed brushless motor technology and supported by 600+ patents and 100+ international design and technology awards. Today, Laifen is trusted by more than 30 million households across over 60 countries.

SOURCE Laifen