The "Ready to Glow" event will mark Laifen's first brand-initiated experience in North America, showcasing its latest innovations: the Swift 4 High-Speed Hair Dryer, AutoCurl Curling Iron and Glowy Vanity Mirror
NEW YORK, Sept. 22, 2026 /PRNewswire/ -- Laifen, a global beauty technology brand redefining the hair care and styling experience, yesterday hosted its "Ready to Glow" New York launch event at Penthouse 45 in Manhattan, marking the brand's first event in North America. Bringing together more than 50 media guests alongside creators, stylists and industry tastemakers, the immersive experience introduced Laifen's vision for a complete Hair Beauty Tech Ecosystem – one that brings together every step of the beauty journey, from care and preparation to styling and the final reveal.
The event marked a significant milestone in Laifen's continued expansion into the U.S. market, introducing industry leaders to a new approach to beauty technology that goes beyond individual tools. At the heart of the ecosystem are three latest innovations – the Laifen Swift 4 High-Speed Hair Dryer, AutoCurl Curling Iron and Glowy Vanity Mirror – designed to work together to create a seamless care-to-style-to-reveal experience.
Swift 4 High-Speed Hair Dryer – The Foundation: Designed to make drying faster while elevating hair care, the Swift 4 features a self-developed 115,000 RPM high-speed motor and Laifen's exclusive Nourishing Mode, bringing technology and care together at the first step of the routine.
AutoCurl Curling Iron – The Style: Designed to make professional-looking styling more accessible, AutoCurl automatically handles key elements of the curling process for an effortless experience. Its intelligent technology helps users create polished styles in minutes, lowering the barrier to achieving salon-inspired results at home.
Glowy Vanity Mirror – The Final Reveal: Completing the ecosystem, the Glowy Vanity Mirror combines true-color, studio-grade lighting with smart, touchless functionality to provide a clearer view of the finished look. The mirror serves as the final step in Laifen's complete beauty journey – where the results of care and styling come together.
From the first step of the routine to the moment the finished look takes center stage, "Ready to Glow" was designed as a journey through Laifen's vision of modern beauty. Rather than experiencing each innovation as a standalone tool, guests were invited to see how the technology comes together across the full routine – preparing the hair, creating the style and ultimately revealing the finished look. This care-to-style-to-reveal journey served as the foundation for an immersive event experience, with each stage brought to life through interactive moments that encouraged guests to experience Laifen's technology firsthand.
An Immersive "Ready to Glow" Experience
The New York event brought Laifen's ecosystem to life through three interactive experiential zones, giving media, creators, stylists and industry guests the opportunity to experience the technology firsthand while moving through the complete beauty journey.
Guests began with the Swift 4 Essential Oil Hair Care experience, selecting their preferred scent and experiencing the dryer's aroma hair care function, before putting AutoCurl to the test in an interactive styling zone featuring wigs and hair extensions across a variety of textures and lengths. The experience culminated at the Glowy Vanity Mirror, where guests unveiled their finished looks under true-color, studio-grade lighting, with professional stylists and makeup artists on hand to provide personalized beauty and styling guidance.
Through its first North American event, Laifen created an immersive platform to connect with the beauty, fashion, lifestyle and technology communities while giving guests a firsthand look at the technology and design behind its newest innovations.
Building Laifen's U.S. Presence Through Culture and Experience
On September 10, Laifen officially stepped into New York Fashion Week, bringing the Laifen Swift 4 Hair Dryer and AutoCurl backstage at the TWP show. Rather than simply serving as product placements, both tools were actively used by lead hairstylist Joey George and his team to create the runway looks, putting Laifen's beauty technology directly into the hands of professionals in one of fashion's most fast-paced environments.
The activation brought Laifen's "Ready to Glow" story to life, capturing the transformation from backstage preparation to runway spotlight. That momentum continued with the brand's "Ready to Glow" New York event on September 17, further cementing Laifen's presence at the intersection of beauty and fashion.
Together, these experiences reflect Laifen's broader U.S. strategy: building brand awareness through immersive, culturally relevant moments that bring its technology to life beyond the product itself. By engaging consumers, creators, media, and industry tastemakers at the intersection of beauty, fashion, and technology, Laifen is establishing a distinctive presence in the U.S. market while redefining what the modern beauty routine can look like.
For more information about Laifen and its latest beauty technology innovations, visithttps://www.laifentech.com/.
About Laifen
Founded in 2019, Laifen is a global personal care technology brand redefining everyday routines through high-performance engineering and thoughtful design. Guided by the belief that exceptional personal care should be within reach, Laifen combines proprietary technology with thoughtfully considered design to create products engineered to perform, built to last, and designed to be loved.
With a growing portfolio across hair care, beauty, self-care, and grooming, Laifen brings the same precision, performance, and intention to every aspect of daily life. Recognized by Euromonitor International as the World's No. 1 High-Speed Hair Dryer Brand, Laifen is built on proprietary ultra-high-speed brushless motor technology and supported by 600+ patents and 100+ international design and technology awards. Today, Laifen is trusted by more than 35 million households across over 60 countries.
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