Lance® Gives Consumers More Products To Love In 2013

Apr 16, 2013, 12:18 ET from Lance® Sandwich Crackers

CHARLOTTE, N.C., April 16, 2013 /PRNewswire-USNewswire/ -- Delivering on its promise to give consumers "more of what they love" in 2013, Lance® is launching new Xtra Fulls™ Toastchee® and Xtra Fulls™ Toasty™, as well as product extensions for its Cracker Creations®, Captain's Wafers® sandwich crackers and Nekot® Sandwich cookies. The new products will begin shipping to major retailers nationwide this month.

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Lance® Xtra Fulls™, the lead items to celebrate the brand's 100th anniversary, offer more peanut butter filling for an extra satisfying snacking experience. Over the years, more peanut butter has been a top consumer request. The new sandwich cracker varieties — made with real, whip-churned peanut butter that is freshly-ground in Georgia — offer up to 6 grams of protein per serving.

"Our 100th anniversary is all about giving our fans more of what they love and delivering on the many consumers requests we've heard over the years," said Tom Ingram, Senior Brand Director, Bakery at Snyder's-Lance, Inc. "We're confident that consumers will love our delicious new offerings, and we look forward to satisfying America's snacking appetite for another 100 years."

In addition to Xtra Fulls™, consumers will be treated to several Lance® product extensions. Lance® Graham Cracker Creations® with peanut butter or chocolate filling are all-natural, premium sandwich crackers made with crunchy, slightly sweet graham wafers. Bringing a zesty, new flavor to the snack aisle, Jalapeno Cheddar Captain's Wafers® add a spicy twist to the well-known line of light and flaky sandwich crackers. Chocolate Nekot® — an expansion of one of Lance's most popular cookies — are chocolate cookie sandwiches filled with creamy peanut butter or sweet chocolate crème. The new products will be available for suggested retail prices ranging from $3.39 to $3.59 each.

Like all Lance® snacks, the new products contain no high fructose corn syrup, no preservatives and 0 grams of trans fat. For more information about Lance® products and the brand's 100th anniversary celebrations, visit the Lance Snacks Facebook page, or

About Lance® Sandwich Crackers
Lance® sandwich crackers and Lance® Cracker Creations® are available in nearly twenty varieties, including Toastchee®, Whole Grain, Cracker Creations® and new Xtra Fulls™. Each product is made with freshly-baked, crispy crackers, graham or granola wafers, and real peanut butter, cheese, cream cheese or chocolate filling. Lance® sandwich crackers and Lance® Cracker Creations® have 0 grams trans fat, no preservatives and no high fructose corn syrup. For more information about Lance® sandwich crackers, visit or the Lance Snacks Facebook page.

About Snyder's-Lance, Inc.
Snyder's-Lance, Inc., headquartered in Charlotte, NC, manufactures and markets snack foods throughout the United States and internationally. The Company's products include pretzels, sandwich crackers, pretzel crackers, potato chips, cookies, tortilla chips, restaurant style crackers, nuts and other snacks. Snyder's-Lance has manufacturing facilities in North Carolina, Pennsylvania, Iowa, Indiana, Georgia, Arizona, Massachusetts, Florida, Ohio and Ontario, Canada. Products are sold under the Snyder's of Hanover®, Lance®, Cape Cod®, Pretzel Crisps®, Krunchers!®, Tom's®, Archway®, Jays®, Stella D'oro®, Eatsmart®, O-Ke-Doke®, Grande® and Padrinos® brand names along with a number of private label and third party brands. Products are distributed nationally through grocery and mass merchandisers, convenience stores, club stores, food service outlets and other channels.  LNCE-G


SOURCE Lance® Sandwich Crackers