Lance® Sandwich Crackers Is Giving You 100 Days To Win $100,000

To celebrate turning 100, Lance launches 100 days of prizes

CHARLOTTE, N.C., March 15, 2013 /PRNewswire-USNewswire/ -- In honor of the 100th anniversary of the Lance^® brand, Lance sandwich crackers will be giving one lucky winner $100,000 as part of its "100 Days To Win" sweepstakes.

(Photo: http://photos.prnewswire.com/prnh/20130315/DC78207-INFO )

The Lance^® brand is celebrating its 100^th anniversary in 2013 with a promise to continue giving consumers "more of what they love." During the "100 Days to Win" sweepstakes, which launched this week, consumers can visit www.Happy100Lance.com to participate in fun, family challenges for a chance to win one of several instant and weekly prizes, leading up to the grand prize of $100,000. The challenges range from asking a simple question such as "How would you celebrate your 100th birthday?" to encouraging consumers to submit a photo of their family enjoying snack time.

"Lance has become the nation's favorite sandwich cracker over the last 100 years because of our loyal consumers, and we want to give them even 'more of what they love,'" said Tom Ingram, Senior Brand Director, Bakery at Snyder's-Lance, Inc. "The '100 Days to Win' sweepstakes, culminating with the $100,000 grand prize, is one of the many ways we are thanking those who have made this milestone possible and making our birthday really special this year."

More than 500 consumers who complete at least one of the fun, daily challenges will instantly win a gift card or entertainment prize valued up to approximately $70. Throughout the 100-day (or 14-week) challenge, a weekly prize will also be awarded in the form of gift cards for home improvement, entertainment or outdoor prizes valued up to approximately $500.

The Lance "100 Days to Win" sweepstakes ends at 11:59 p.m. ET on June 18, 2013. For more information about the history of Lance^® sandwich crackers and the 100^th anniversary celebrations, visit the Lance Snacks Facebook page, www.lance.com or www.Happy100Lance.com.

About Lance^® Sandwich Crackers
Lance^® sandwich crackers and Lance^® Cracker Creations^® are available in nearly twenty varieties, including Toastchee^®, Whole Grain and the new Cracker Creations^® Granola and 5 Grain varieties. Each product is made with freshly-baked, crispy crackers or granola wafers and real peanut butter, cheese, cream cheese or chocolate filling. Lance^® sandwich crackers and Lance^® Cracker Creations^® have 0 grams trans fat, no preservatives and no high fructose corn syrup. For more information about Lance^® sandwich crackers, visit www.lance.com or the Lance Snacks Facebook page.

About Snyder's-Lance, Inc.
Snyder's-Lance, Inc., headquartered in Charlotte, NC, manufactures and markets snack foods throughout the United States and internationally. The Company's products include pretzels, sandwich crackers, pretzel crackers, potato chips, cookies, tortilla chips, restaurant style crackers, nuts and other snacks. Snyder's-Lance has manufacturing facilities in North Carolina, Pennsylvania, Iowa, Indiana, Georgia, Arizona, Massachusetts, Florida, Ohio and Ontario, Canada. Products are sold under the Snyder's of Hanover^®, Lance^®, Cape Cod^®, Pretzel Crisps^®, Krunchers!^®, Tom's^®, Archway^®, Jays^®, Stella D'oro^®, Eatsmart^®, O-Ke-Doke^®, Grande^® and Padrinos^® brand names along with a number of private label and third party brands. Products are distributed nationally through grocery and mass merchandisers, convenience stores, club stores, food service outlets and other channels.  LNCE-G LNCE-E

SOURCE Lance® Sandwich Crackers