Lance® Sandwich Crackers Teams Up With Little League® To Fuel Young Athletes In 2014

Dec 18, 2013, 11:54 ET from Lance® Sandwich Crackers

CHARLOTTE, N.C., Dec. 18, 2013 /PRNewswire-USNewswire/ -- Lance sandwich crackers have teamed up with Little League Baseball and Softball — the world's largest youth sports organization — to fuel and encourage young athletes to do their best, both on and off the field.


As part of the multiyear agreement, Lance is named "The Official Sandwich Cracker of Little League Baseball and Softball." Lance offers more than 16 kinds of sandwich crackers, including varieties made with whole grains, real peanut butter and real cheese. The wholesome snacks deliver up to 6 grams of protein — giving kids plenty of fuel for game day and parents another reason to cheer.

"We are excited to welcome Lance sandwich crackers into the Little League family of sponsors," said Liz DiLullo Brown, Little League Vice President of Marketing and Strategic Partnerships. "Little League strives to find partners who not only fit our mission to develop good citizens, but also meet the needs of our local leagues and their families. Lance is one of the most recognizable names in the industry, and their products can already be found in many concession stands at local Little Leagues around the nation. We look forward to working with Lance to make this a successful partnership."

As the partnership kicks off in 2014, Lance will roll out a number of exciting initiatives including a sweepstakes, in-store activations, web page (, and a special program for Little League coaches and parents. The Lance Snack Patrol will also host experiential sampling events at local games throughout the country and regional tournaments leading up to the Little League Baseball® World Series, which is scheduled to be held in South Williamsport, Pa. on August 14 – 24, 2014.

"The core values that Little League promotes are a great fit for a partnership with Lance," said Tom Ingram, Senior Brand Director at Snyder's-Lance. "We're excited about the opportunity and we share their commitment to fueling and inspiring young athletes, helping them reach their potential on-and-off the field and, most importantly, having fun." 

Both Lance and Little League have a long-standing history of promoting wholesome fun and activities that families enjoy — with Lance celebrating its 100th anniversary in 2013 and Little League celebrating 75 years in 2014. Together, Little League and Lance will create an entire "snack-time league of their own," to inspire and energize young athletes.

Lance sandwich crackers are available in more than 16 varieties, including Lance Xtra Fulls®, which were launched this year to give consumers "more of what they love" for the brand's 100th anniversary. For more information about Lance sandwich crackers and the Little League partnership, visit

About Lance Sandwich Crackers

Lance is celebrating its 100th anniversary in 2013 by giving consumers "more of what they love." Lance sandwich crackers are available in more than 16 varieties, including ToastChee®, Whole Grain, Cracker Creations® and Xtra Fulls®. Each product is made with freshly baked, crispy crackers, real ingredients like freshly ground peanut butter, and contains up to 6 grams of protein. For more information about Lance sandwich crackers, visit or the Lance Snacks Facebook page.

About Snyder's-Lance, Inc.

Snyder's-Lance, Inc., headquartered in Charlotte, NC, manufactures and markets snack foods throughout the United States and internationally. The Company's products include pretzels, sandwich crackers, pretzel crackers, potato chips, cookies, tortilla chips, restaurant style crackers, nuts and other snacks. Snyder's-Lance has manufacturing facilities in North Carolina, Pennsylvania, Iowa, Indiana, Georgia, Arizona, Massachusetts, Florida, Ohio and Ontario, Canada. Products are sold under the Snyder's of Hanover®, Lance®, Cape Cod®, Pretzel Crisps®, Krunchers!®, Tom's®, Archway®, Jays®, Stella D'oro®, Eatsmart®, O-Ke-Doke®, Quitos® and Padrinos® brand names along with a number of private label and third party brands. Products are distributed nationally through grocery and mass merchandisers, convenience stores, club stores, food service outlets and other channels.  For more information, visit www.snyderslance.comLNCE-G

About Little League®

Little League® Baseball and Softball is the world's largest organized youth sports program, with 2.4 million players and one million adult volunteers in every U.S. state and more than 80 of other countries. In 2014, Little League is celebrating its 75th Anniversary of developing major league people. For more information, visit, or follow the Little League on Facebook ( or Twitter (

SOURCE Lance® Sandwich Crackers