Lance® Unveils New All-Natural Sandwich Cracker with the Goodness Baked In

CHARLOTTE, N.C., April 7, 2011 /PRNewswire/ -- The cracker aisle will be getting a bit more flavorful with the recent launch of Cracker Creations™ — a premium seasoned sandwich cracker with vegetables, cheese or herbs baked right into the cracker. Best known for making America's favorite sandwich cracker, Lance® is launching a new line of all-natural sandwich crackers with five grams of whole grain per serving. Cracker Creations™ will be available in two varieties: Garden Vegetable and Parmesan Herb. The crispy and flavorful crackers are perfectly balanced with a real cream cheese filling.

Garden Vegetable is reminiscent of vegetables just picked from the garden. This variety features the taste and aroma of tomatoes, bell peppers and onions. The Parmesan Herb variety features the rich, buttery taste of just grated Parmesan cheese.

"Our research revealed that consumers are looking for a premium snacking option that will excite their taste buds while keeping them full between meals," said Alvaro Trinidad, Senior Brand Manager. "By baking the vegetables, cheese and herb flavors right into the cracker, Cracker Creations fills the gap for adults who want a sensible, fresh and all-natural snack."

Like all Lance® Sandwich Crackers, Cracker Creations™ are made with 0 grams trans fat, no preservatives and no high-fructose corn syrup.

Cracker Creations™ are larger than traditional Lance® Sandwich Crackers and will be packaged in convenient twin packs with six twin packs per box. Cracker Creations™ are available at major grocery retailers and Walmart with a suggested retail of $2.99. For more information about Cracker Creations™ visit www.crackercreations.lance.com. For a full list of Lance® Sandwich Crackers or to locate a retailer visit www.lance.com or The Official Lance Snacks Facebook page.

About Snyder's-Lance, Inc.

Snyder's-Lance, Inc., headquartered in Charlotte, North Carolina, manufactures, markets and distributes snack foods throughout the United States and internationally. The company's products include pretzels, sandwich crackers, potato chips, cookies, tortilla chips, restaurant style crackers, nuts and other snacks. Snyder's-Lance has manufacturing facilities in North Carolina, Pennsylvania, Iowa, Indiana, Georgia, Arizona, Massachusetts, Texas, Florida, Ohio, and Ontario, Canada. Products are sold under the Snyder's of Hanover, Lance, Krunchers!, Cape Cod, Jays, Grande, Tom's, Archway, O-Ke-Doke, and Stella D'oro brand names along with a number of private label and third party brands. Products are distributed widely through grocery and mass merchandisers, convenience stores, club stores, food service outlets and other channels.

SOURCE Lance® Sandwich Crackers