Land Rover Announces Names of 40 Influencers on Board to Launch the All-New Range Rover Evoque and Reveals Details of the Pulse of the City Project

Oct 22, 2010, 10:13 ET from Land Rover North America

LONDON, Oct. 22 /PRNewswire/ -- Georgina Chapman, Henry Holland, Josh Rubin and Jessica Schwarz are among 40* influential names from ten cities, working in fashion, design, music and film who will collaborate with Range Rover over the next 12 months to launch the highly anticipated Range Rover Evoque.

Each of the influencers has been recruited to participate in the Pulse of the City project where their journeys will be tracked around their favorite cities to create a living interactive guide to the urban spaces they call home.

Land Rover Managing Director, Phil Popham, said, "The Range Rover Evoque is the smallest, lightest and greenest car that Land Rover has ever produced, making it ideal for city driving. Its design is inspired by city architecture and a big part of a city is the people within it, their journeys and their conversations.  Land Rover has brought together 40+ influencers across key cities worldwide to join the Range Rover Evoque's launch journey, these will include Shanghai, New York, London, Paris, Madrid, Milan, Berlin, Sydney, Sao Paulo and Moscow."

The influencers or 'City Shapers' have been chosen because they are influential in their cities and have interesting points of view that people listen to.  They come from different aspects of culture that make up the varied nature of their cities, from arts, the creative industry, film, music, fashion, media - anywhere where they've made their own mark and shaped the cities they live in.

Pulse of the City app

In a world first, the 'Pulse of the City' app, launches on iPhone (android available from mid November) and uses GPS tracking to record the collective movements of people within the ten cities. Users will be sent a graphical representation of their journey which they can display on the Helloevoque.com website.

Participants will also be able to add comments about their favorite walks, hot spots and journeys, creating a real time, evolving pulse of each city. Both 'City Shapers' and the public will be able to download the app for free.

Inspired by the new Range Rover Evoque and the cities that in turn inspired its design; the app will bring each city to life through the people who shape it.

Global City Shapers

New York

Georgina Chapman – Designer and co-founder of Marchesa

Josh Rubin - Founder & editor of Cool Hunting

Sydney

Sarah-Jane Clarke – Designer and co-founder of Sass & Bide

Heidi Middleton - Designer and co-founder of Sass & Bide

Mia Freedman – Journalist and blogger

Peter Evans - Chef

London

Henry Holland – Fashion designer

Dylan Jones – Editor of GQ

Ben Shepherd – Presenter

George Lamb – TV personality

Moscow

Vasily Esmanov – Blogger and photographer

Aurora – TV presenter and actress

Gennady Yosefavichus – Producer and journalist

Vlad Lisovets – Stylist & designer

Sao Paulo

Mariana Weickhert – TV personality

Baixo Ribeiro – Gallery owner

Osgemeos – Graffiti artist duo

Milan

Neil Barret – Designer

Sergio Cerruti – DJ

Natasha Slater – DJ & socialite

Francesca Versace – Designer

Madrid

Santi Millan – Actor

Paco Roncero – Chef

Tommy Robredo – Tennis player

Eugenia Silva – Model

Paris

Natalie Simon – TV presenter

Brice Compagnon – Editor of WAD

Greg Kozo – Make The Girl Dance

Julia Reston-Roitfeld – Fashionista and Art Director

Berlin

Jessica Schwarz – Actress

Tadi Rock – Pop-Art artist

Luca Gadjic - Model




*To date, 32 City Shapers have been named.

A collection of images and VNR content of the galleries will be available on

WWW.MEDIA.HELLOEVOQUE.COM

Since 1948, Land Rover has been manufacturing authentic 4x4s that represent true 'breadth of capability' across the model range. Defender, LR2 (Freelander 2), LR4 (Discovery 4), Range Rover Sport and Range Rover each define the world's 4x4 sectors, with 78% of this model range exported to over 140 countries. Land Rover employs 8,500 people and supports a further 40,000 jobs supported in the supply chain.

Land Rover takes its responsibility to the environment seriously. Emissions have been cut with all new models and, together with Jaguar, Land Rover is investing pounds Sterling 800m on technology specifically aimed at reducing carbon dioxide emissions.  Since September 2006, carbon dioxide generated by Land Rover manufacturing activities and UK customer vehicle use has been balanced through an industry leading offset program run by Climate Care™.

SOURCE Land Rover North America



RELATED LINKS

http://www.Helloevoque.com