Lands' End Contest Lets Kids be the Designer

DODGEVILLE, Wis., July 21 /PRNewswire/ -- Kids love to express their individuality and moms think it's important too. Sixty-five percent of moms said it was important for a child's wardrobe to reflect their personality in the 2010 Back-to-School Survey by Parents magazine and Lands' End. This back-to-school season, Lands' End is giving kids the ultimate chance to express themselves while supporting school art programs with the "Every Tee Tells A Story" contest.

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Beginning July 28 through Sept. 7, Lands' End invites kids ages 4 to 11 to submit drawings based on the theme of "Arctic Exploration" for a chance to have their design featured in the next Lands' End Graphic Tee collection. For every entry received, Lands' End will donate $1 to fund art-related classroom projects at public schools throughout the nation via its partnership with DonorsChoose.org – up to $10,000.

"Clothing is a fun way for kids to showcase their unique style. We know the best way to find out what kids want to wear is to ask them," said Liz Pierce, senior design director, Lands' End. "Whether trekking through icebergs or frolicking with penguins, we're excited to let kids show off their creativity with a t-shirt design."

Winning Designs Receive Funding for Art Programs

In addition to having their design featured on a Lands' End Graphic Tee, the boy and girl who submit the winning drawing will receive a $500 Lands' End Gift Card and a $1,000 donation to their school art program. Select entries will be available for viewing in an online gallery at www.landsend.com/thehub.

To enter the "Every Tee Tells A Story" contest, download the drawing template and official entry form from www.landsend.com/thehub. All submissions must be postmarked by Sept. 7, 2010, and mailed to Lands' End with the completed entry form signed by a parent or guardian. Winners will be notified on or around September 15, 2010.

School Support with DonorsChoose.org

In 2010, Lands' End has committed to give back $1 million to schools. As part of this commitment, Lands' End is working with DonorsChoose.org to fund educational requests from kindergarten through 5th grade teachers throughout the nation. For more details on the previous DonorsChoose.org projects supported by Lands' End please visit the Lands' End giving page at: http://www.donorschoose.org/donors/viewChallenge.html?id=28212&1271177212049.

About Lands' End

Lands' End® is a classic American lifestyle brand with a passion for quality, legendary service, real value and a simple two-word promise to stand behind everything it sells: Guaranteed. Period.® Lands' End delivers timeless style for Men, Women, Kids and the Home at landsend.com, 1-800-800-5800, the Lands' End Shops at Sears and around the world. Lands' End is a proud member of Sears Holdings Corporation (Nasdaq: SHLD).

SOURCE Lands' End