Lanza Group and Centennial Olympic Park Form 3 Year Partnership

Official home of Fiesta Atlanta, celebrating Cinco de Mayo

Dec 06, 2011, 09:30 ET from Lanza Group, LLC

ATLANTA, Dec. 6, 2011 /PRNewswire/ -- Lanza Group, LLC announces Centennial Olympic Park as the
official home of Fiesta Atlanta through 2015. Fiesta Atlanta celebrates Cinco de Mayo with a
daylong music and culture festival in the heart of Atlanta on Sunday, May 6th 2012.

"Fiesta Atlanta is now in its 6th year, and each year draws more diverse crowds to Centennial
Olympic Park," said Mark Banta, General Manager of Centennial Olympic Park. "We are excited
to continue our relationship with this great event, to bring Atlanta's multicultural population to our
park through 2015."

"Centennial Olympic Park is the heart of Atlanta, and the perfect meeting place for all of Georgia's
communities," said Ralph E. Herrera, President of Lanza Group. "We look forward to growing our
event for the next three years with this great landmark."

Now in its 6th year, Fiesta Atlanta will add new elements for 2012 including an expanded youth
soccer tournament and children's activities, more local artisans and opportunities for the festival
attendees to participate in contests. Fiesta Atlanta will hold a 5k run/walk for the second year in a
row, to encourage healthy lifestyles and enjoying fitness with the whole family. Fiesta Atlanta
brings a variety of artists and performers, covering a range of Latin music.

Fiesta Atlanta, is the Southeast's largest Cinco de Mayo celebration, it is a free, daylong festival
that includes live Latin music on two stages, featuring national and local recording artists. The
children's stage lineup includes lively, colorful acts including Mexican folkloric dancers, clowns,
musicians and storytellers. Artists will be selling handmade traditional crafts while vendors will be
selling delicious Latin foods. The festival's partners will provide product samples and many, fun
and interactive displays. For additional information visit:

About Lanza Group:
Lanza Group, LLC is an Atlanta-based Hispanic marketing, PR and events firm that provides bicultural
marketing solutions; connecting marketers to Hispanics throughout the United States.
Lanza Group produces Atlanta's official Cinco de Mayo celebration Fiesta Atlanta, as well as
Georgia's Hispanic Heritage Month celebration, Fiesta Georgia. Contact us at 404.350.0200 or

Lanza Group
Hispanic Marketing, PR & Events
Katie Anderson

SOURCE Lanza Group, LLC