Largest PROGRAMMATIC I/O San Francisco Conference Ever Offers New Educational Opportunities

SAN FRANCISCO, Feb. 27, 2018 /PRNewswire/ -- AdExchanger, an award-winning integrated media company devoted to data-driven digital marketing, is kicking off its largest PROGRAMMATIC I/O San Francisco ever with an expanded education offering that takes an integrative learning approach. Taking place at the San Francisco Marriott Marquis April 10 – 11, 2018, and with an expected audience in excess of 1,200 attendees, the conference is doubling in size from the previous year and expanding to six tracks over two days. Industry professionals will get to attend workshops on Day One spanning programmatic disciplines with separate tracks on the buy-side, sell-side, operations and location & apps, along with the basics of programmatic.  

The tracks on Day One include:

• Ops Talks – Best practices for operational and developmental excellence in programmatic.
• Programmatic Buy-Side Essentials – For marketers, agencies and anyone interested in buy-side best practices in programmatic.
• Programmatic Sell-Side Essentials – For publishers and those interested in programmatic opportunities on the sell-side.
• Location & Apps – Addresses the special programmatic opportunity with location and apps.
• Programmatic 101 – Learn the basics of programmatic media.

"Programmatic is the future of advertising and marketing, and fundamentally unites all channels within the marketing and media ecosystem," said John Ebbert, Publisher & CEO of AdExchanger. "This reality is reflected in our comprehensive approach to programmatic learning, the recent additions to our educational agenda, and in the breadth and variety of this year's two-day speaker lineup."

This year's PROGRAMMATIC I/O plenary program on Day Two brings the audience together for special brand marketer and publisher case studies, discussions on key topics of the day, such as GDPR, and fireside chats with leaders in the industry.

Top publishers, marketers and technologists participating on Day Two include:

• Jesse Angelo, Publisher and CEO of New York Post and News Corp's Chief of Digital Ad Solutions
• Rob Roy, Chief Digital Officer for Sprint
• Susan Parker, Executive Director for Ad Operations and Yield, The New York Times
• Bennett Rosenblatt, Programmatic Display – Rider for UBER
• Paul Muret, Vice President of Display, Video Ads and Analytics for Google
• Trace Rutland, Director of Innovation for Tyson Foods
• Josh Palau, Vice President of Digital Strategy and Platforms for Bayer Consumer Health
• Arun Kumar, Global Chief Data and Marketing Technology Officer, IPG Mediabrands

For more information, visit http://programmatic.io/sf/.

About AdExchanger
Founded in 2008, AdExchanger is an award-winning integrated media company – which includes publishing and three large industry conferences devoted to the data-driven, digital marketing space. The company produces Industry Preview, which provides an exclusive look at the year ahead in marketing technology, as well as two bi-coastal, leading conferences in programmatic media, known as PROGRAMMATIC I/O. In 2017, AdExchanger was acquired by Access Intelligence, a business-to-business media and information company serving the media, PR, broadcasting & cable, healthcare management, defense, chemical engineering, satellite and aviation markets. For more information, visit www.adexchanger.com.

SOURCE AdExchanger

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