Largest Toy Show in Western Hemisphere Opens Saturday in NYC

WHAT: 

Get ready for an unforgettable four days with innovative toy companies from around the world!

The 119^th Toy Fair^® — the largest toy show in the Western Hemisphere, whose size is equivalent to nearly eight football fields filled with toys — will open its doors on Saturday, March 1 for a four-day run. An event for trade guests and media only, Toy Fair gives attendees exclusive, hands-on access to hundreds of thousands of brand-new toys and games that are coming out throughout the year.

From nostalgic toys with a modern twist, personalized play experiences that reflect kids' "vibes," and playthings designed for milestone moments, to collectibles, toys inspired by popular entertainment, and so much more, Toy Fair will feature exciting visuals, tons of hands-on fun, and a chance to show your audience this year's hottest toys before they hit store shelves. The event will kick off on Saturday, March 1 with a 9 a.m. ribbon-cutting ceremony and a parade of costumed characters (beginning at 8:30 a.m.).

Spokespeople will be on-site in the Press Center (Level 3, Booth 3145) to discuss the latest toy trends, consumer shopping insights, industry data, and the economic outlook for the toy industry. Visit ToyFairNY.com or the Toy Fair online press room for more information.

WHEN:     

March 1 to 3 | 9 a.m. to 6 p.m.
March 4 | 9 a.m. to 4 p.m.

WHERE:     

Javits Center, New York City

REGISTER:

Advance registration is mandatory for access to Toy Fair. Verification of media credentials is required. Follow the conversation and share Toy Fair news with #ToyFairLife.

CONTACT:

Litzky Public Relations, Toy Fair PR Team / [email protected]