PRINCETON, N.J., Nov. 8, 2013 /PRNewswire/ -- Rosetta announced today that Lars Bastholm has joined as Global Chief Creative Officer, the first for Publicis Groupe's customer engagement agency. In this new role, Bastholm will oversee the work of creative staffers and help lead Rosetta's global expansion.
Throughout Bastholm's 18-year career, he has held the global Chief Creative Officer role at agencies such as Cheil USA, Ogilvy & Mather and AKQA, and he has led client engagements for brands such as IKEA, Nike, Motorola, LEGO and Coca-Cola.
"Lars is one of the most recognized and internationally renowned creative leaders in the industry," said Rosetta Chief Executive Officer Tom Adamski. "He clearly understands creative's role in driving customer engagement and has an admirable track record in building world-class creative organizations."
Bastholm's last position was as Chief Creative Officer of Cheil USA, where he helped establish Cheil USA as a center of creative excellence for the network and elevated the creative integration across the Americas network, including Mexico, Brazil, Canada and Central America.
Previously, he helped fuel Ogilvy North America's digital transformation as Chief Digital Creative Officer and led Ogilvy New York's creative group as Chief Creative Officer.
In 2004, Bastholm opened up AKQA's first New York office, ultimately becoming Co-Chief Creative Officer for North America before leaving in 2009.
"I'm looking forward to joining a group of hungry and passionate colleagues at this very exciting time of growth and expansion for Rosetta," Bastholm said. "Rosetta has been flying somewhat under the radar in the agency community, but its growing global client roster and outstanding work ensures that it won't be for long."
Bastholm has served on IAB's Agency Advisory Board, and he is a member of The International Academy of Digital Arts & Sciences. He has a Master of Arts in American Studies & Film from Syddansk Universitet in Denmark.
Rosetta is a customer engagement agency engineered to transform marketing for the connected world. Our mission is to be a catalyst for growth, driving material business impact by translating deep consumer insights into personally relevant brand experiences across touch points and over time. Our unique capabilities and the way we activate them have enabled our market leadership position, operating as an independent brand in the Publicis Groupe of global agencies.