LONDON, April 29, 2015 /PRNewswire/ -- The Latin Americancloudanalytics market is estimated to grow at a Compound Annual Growth rate (CAGR) of 29.1% from 2014 to 2019. Although Brazilholds the larger share in the Latin Americancloud analytics market, Mexico is expected to grow considerably well. The growth of the cloud analytics market in this region is driven by technological advancement and the need to derive useful data from the big data available on web. However, cloud analytics is time consuming sometimes, when the tools for efficient data extraction and analysis are not present. Moreover, emerging economies such as Brazil and Mexico are creating growth opportunities for the Latin Americancloudanalytics solutions in this region.The Latin Americancloudanalytics market is segmented and forecast on the basis of solutions into cloud BI tools, hosted data warehouse solutions, complex event processingenterprise, performance management, governance, risk, and compliance, and analytics solutions.
Also, it is segmented on the basis of industry verticals intoBanking, Financial Services, and Insurance (BFSI), healthcare, media &entertainment, telecommunication, consumer goods &retail, business &consulting, education & research, and manufacturing &energy. The market is further segmented and forecast on the basis of endusers intoenterprises and Medium Business&Small Business (SMB). The Latin Americancloudanalytics market is also segmented on the basis of major countries in this region, such as Brazil, Mexico, and Columbia. Factors like increase in usage of social media to analyze consumer behavior by organizations to design strategies accordingly and the rapid growth in the tech savvy population are driving the growth of the cloud analytics market among SMBs in this region.
Geographically, Latin America is estimated to command a miniscule share by 2014 of the global cloudanalytics market, but the potential extension of this share is supreme considering the developing stage of Latin American countries. Brazil holds around 32% of the overall Latin Americancloudanalytics market by 2014. The Latin Americancloud analytics market is primarily driven by technological advancement and extensive use of social media in this region.
As of 2014, the Latin Americancloudanalytics market is estimated to be dominated by IBM (U.S.), Microsoft Business Division(U.S.), Oracle Services (U.S)., SAP( Germany) and SAS(U.S.). New product launches, partnerships, acquisitions, and collaborations are the major strategies adopted by most of the players to achieve growth in the Latin Americancloudanalytics market.
Reasons to Buy the Report:
From an insight perspective, this research report has focused on various levels of analysis—industry analysis (industry trends and PEST analysis), market share analysis of top players, supply chain analysis, and company profiles, which together comprise and discuss the basic views on the competitive landscape, emerging- and high-growth segments of the Latin Americancloudanalytics market, high-growth countries and their respective regulatory policies, government initiatives, drivers, restraints, and opportunities.
The report will enrich both established firms as well as new entrants/smaller firms to gauge the pulse of the market, which in turn will help the firms,garner a greater market share. Firms purchasing the report could use any one or combination of the below mentioned five strategies (market penetration, product development/innovation, market development, market diversification, and competitive assessment) for strengthening their market share.
The report provides insights on the following pointers:
• Market Penetration: Comprehensive information on Latin Americancloudanalytics solutions offered by the top 10 players in the Latin Americancloudanalytics market
• Product Development/Innovation: Detailed insights on upcoming technologies, research and development activities, and new produ
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