Lattice Engines and Anneke Seley Present at the American Association of Inside Sales Professionals Conference

Presentation to highlight how sales pros can benefit from the Big Data revolution

Mar 28, 2012, 10:17 ET from Lattice Engines

SAN MATEO, Calif., March 28, 2012 /PRNewswire/ -- Lattice Engines, the pioneer in big data for sales, announced today that it will be presenting at the American Association of Inside Sales Professionals Conference on April 17th.  Lattice Engines SVP of sales, Michael McCarroll, will present with Anneke Seley, founder of Reality Works Group and co-author of Sales 2.0: Improve Business Results Using Innovative Sales Practices and Technology.

The session, "Big Data is Transforming Inside Sales," will show how the explosion of data about customers and prospects is creating an unprecedented opportunity for creating the most informed Inside Sales pros who engage the most receptive customers in the most effective ways.

Comment on the News

  • "Big Data is having a massive impact on the success of inside sales organizations, providing insights into customers and prospects like never before," said Anneke Seley, 2011 recipient of the AA-ISP Lifetime Achievement Award.  "I'm looking forward to the AA-ISP conference and sharing my experiences on how inside sales teams have harnessed the power of big data to drive double-digit improvement in productivity and selling efforts."
  • "We look forward to having Anneke present with us on how the explosion of data and innovations in large-scale data analysis are transforming sales as we know it," said Michael McCarroll, SVP of sales at Lattice Engines.  "By combining external and internal data to detect patterns that accurately predict purchase intent, reps are focused towards success and companies gain measurable improvement in sales productivity." 

A video of the session will be posted on following the conference.

About Reality Works Group
Reality Works Group (formerly Phone Works) is a sales strategy and implementation services firm focused on driving sales and marketing results in today's new reality.  Utilizing over 20 years of successful inside sales experience and detailed data collected from over 450 successful engagements, Reality Works is a proven leader in assisting companies to increase measurable, scalable, and predictable revenue and profits.  Through leveraging industry leading practices, tools, and technologies, our engagement managers have personally built and grown hundreds of successful inside and hybrid sales organizations for many of today's best-known companies – both domestic and international – creating billions of dollars in incremental revenue.

About Lattice Engines
Lattice Engines is revolutionizing B2B sales by harnessing big data to develop the most informed sales pros who can engage receptive customers in the most compelling ways. Our big data analytics platform delivers real-time, actionable, account-specific insight directly to your reps via CRM, the web, or mobile device. Fortune 5000 companies rely on our solution to generate more pipeline opportunity and close more deals, improving sales performance by 15% or more.  Lattice Engines is privately held and backed by Sequoia Capital with headquarters in San Mateo, CA.  Learn more at and follow @Lattice_Engines.


SOURCE Lattice Engines