Lattice Engines CEO Shashi Upadhyay Discusses 'Big Data' in Capgemini's 2010 Annual Report

SAN MATEO, Calif., June 28, 2011 /PRNewswire/ -- Lattice Engines CEO Shashi Upadhyay has been featured in Capgemini's 2010 Annual Report.  In the exclusive interview and video series on 'Big Data,' Upadhyay explains how companies, overwhelmed by a "flood" of digital data, can control this flow and harness it to reap sustainable competitive advantage.

"This [Big Data] revolution will change how every company goes to market," says Upadhyay, who goes on to compare the transformative potential of data to the impact of the industrial revolution. Data will be this decade's driver for innovation and economic growth. "It is, by far, the most promising avenue for improving productivity. Economic growth will come from both people being more productive and assets being more productive. The best way of making productivity gains is the use of data and analytics to understand how to optimize the performance of these assets. Helping businesses to increase their sales reps' productivity by 15–20%, reducing inventory time, ramping up production, improving the decision-making process—all these play a role in productivity improvements."

Recent research indicates that digital data volumes reached 1.2 zettabytes in 2010 - - the equivalent of a stack of DVDs reaching from the Earth to the moon and back - - and are expected to become 44 times larger by 2020.  While much of this data is currently unstructured (e.g., free text, voicemail, emails), Upadhyay predicts that technology will ultimately surmount this barrier. "The analysis of human emotions and feelings—as well as the masses of unstructured data contained in emails—will eventually form part of the overall Big Data picture. Interpretation and processing techniques are developing rapidly, so it is merely a question of time, a very short time."

Lattice Engines is at the forefront of the Big Data revolution. The company was founded in 2006 with the insight that the explosive growth of data about companies and purchase decision-makers contained hidden, invaluable intelligence for front-line sales teams. With the right technology, reps would be able to 'predict' which of their accounts would be most likely to purchase and what messaging would increase the odds of closing the deal. Today, salesPRISM software enables companies to transform the broadest array of internal and external data into actionable, predictive account-specific intelligence.  

To read the entire interview please visit: http://www.capgemini.com/annual-report/2010/en/downloads/CapgeminiAR2010-C4-4-ShashiUpadhyayInterview.pdf

To view the video series, please visit: http://www.capgemini.com/annual-report/2010/en/?page_id=309

About Lattice Engines

Lattice Engines is the leader in B2B sales intelligence software enabling Fortune 5000 companies to Sell Smarter and achieve double-digit increases in sales productivity within one year of deployment through Intelligent Targeting, Contextual Conversations and Measurable Execution. Lattice Engines software integrates internal, external and Lattice Engines proprietary data to identify customer patterns and predictive events that influence buying decisions. To learn more about Lattice Engines visit www.lattice-engines.com.

SOURCE Lattice Engines