SAN MATEO, Calif., Sept. 28, 2012 /PRNewswire/ -- Lattice Engines, the pioneer in Big Data for Sales, today announced that President and CTO Kent McCormick will keynote at Predictive Analytics World on Monday, October 1, 2012 at 2:25pm ET at the Seaport World Trade Center in Boston.
McCormick will join presenters from Deloitte, IBM, ING, Intuit, LinkedIn, TripAdvisor and many others to discuss how Fortune 500 companies and other top practitioners deploy predictive analytics and the business impact it delivers.
In McCormick's presentation titled, "Big Data for B2B Sales and Marketing," he will discuss how Big Data is transforming the B2B industry with data-driven selling. Personalized and predictive selling is one of Big Data's more interesting applications. From Amazon's recommendations to Google's targeted ads, we are all being touched by Big Data whether or not we know or like it. While the power of Big Data is recognizable on the retail side, what is less visible is its application to B2B sales and marketing. Through real world case studies, McCormick will show how Big Data is delivering big returns.
About Lattice Engines
Lattice Engines is revolutionizing sales by harnessing big data to develop the most informed sales pros, engaging the most receptive customers in the most compelling ways. The company's big data analytics platform, salesPRISM, delivers real-time, actionable, account-specific insight directly to sales reps via CRM, email, or mobile devices. Fortune 5000 companies rely on Lattice Engines to generate more pipeline opportunity and close more deals, improving sales performance by 15 percent or more. Lattice Engines is privately held and backed by Sequoia Capital with headquarters in San Mateo, CA. Learn more at www.lattice-engines.com and follow @Lattice_Engines.
SOURCE Lattice Engines