Lattice Engines to Present at Dreamforce 2011 on Accelerating Growth With Predictive Sales Intelligence

SAN FRANCISCO, Aug. 31, 2011 /PRNewswire/ -- Salesforce.com Dreamforce Conference -- Lattice Engines, a leader in B2B sales intelligence software, announced today it will be presenting at salesforce.com's Dreamforce 2011, the world's largest cloud computing event.  Lattice Engines CEO Shashi Upadhyay will present with Thomas Miller, vice president, Business Intelligence and Analytics at ADP.  

The session, "Selling Smarter in B2B: How Predictive Sales Intelligence Accelerates Growth," will show how ADP sales reps are using sales intelligence software in Salesforce to boost new customer acquisitions and cross-selling by engaging the right buyers at the right time with the right contextual messaging.

The session will be held on Wednesday, Aug. 31st at 5:00pm PDT.

"We're honored to have Tom share his experiences delivering sales intelligence software to ADP's front-line sales teams. ADP has recognized the imperative to harness data and predictive analytics to achieve significant and sustained gains in sales productivity," said Upadhyay.

"Predictive analytics is an important evolution in the B2B world.  By employing sophisticated data-driven analytics, we've created a competitive advantage that allows us to anticipate client and prospect needs," said Miller.

Lattice Engines creates sales intelligence software to help B2B sales professionals become more productive. Thousands of reps at Fortune 5000 companies rely on salesPRISM software to predict which of their accounts are most likely to purchase and determine which messaging will improve the odds of closing the deal.

salesPRISM combines a company's internal view of its customers and prospects (e.g., purchase histories, product usage data, customer service records) with external information about these accounts and decision-makers (e.g., news sources, company websites, social media). Since salesPRISM is embedded in Salesforce, reps stay focused on the most qualified leads in the pipeline without changing their workflows.

Dreamforce 2011 is the cloud computing event of the year.  The ninth annual conference will welcome more than 30,000 customers, partners and developers to the new world of the social enterprise. With more than 450 sessions and 250 cloud companies in the expo, Dreamforce offers the content and educational opportunities that enable attendees to tap into the power of the social enterprise. Lattice Engines is a Bronze sponsor of Dreamforce 2011 and will be showcasing its sales intelligence software, salesPRISM, in the Cloud Expo at Booth 109.

To stay up to date on Lattice Engines Dreamforce news, please visit: www.lattice-engines.com or follow us on Twitter @lattice_engines.

About Lattice Engines

Lattice Engines is the leader in B2B sales intelligence software enabling Fortune 5000 companies to Sell Smarter and achieve double-digit increases in sales productivity within one year of deployment through Intelligent Targeting, Contextual Conversations and Measurable Execution. Lattice Engines software integrates internal, external and Lattice Engines proprietary data to identify customer patterns and predictive events that influence buying decisions. To learn more about Lattice Engines visit www.lattice-engines.com.

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SOURCE Lattice Engines