Launch of Access Alliance Opens Lines of Communication Between Labor Unions, Health Care Providers, and Pharmaceutical Companies

BERKELEY HEIGHTS, N.J., Feb. 17, 2012 /PRNewswire/ -- Today, the Access Group -- a leading health care communications network -- is proud to announce the launch of Access Alliance. Dedicated to keeping labor union members and their health care providers in the know, Access Alliance is focused on communicating the various health conditions that affect those populations. The formation of Access Alliance marks the 8th individual business entity to be part of the Access Group family, which further expands the scope of services that the firm provides to the pharmaceutical industry.

"We very much appreciate the opportunity to partner with our labor union allies to further advance the timely and relevant communication of health care information that matters to their members and families,"  said Dave Gagliano, President and Chief Executive Officer (CEO) of the Access Group. "Access Alliance offers labor unions distinctive courses of action to inform and educate their members—and the physicians who care for them—in this dynamically changing environment."

Access Alliance has extensive expertise in the area of physician outreach, enabling the company to effectively communicate with providers to promote appropriate health care for labor union members.

"At the Access Group, we continue to strengthen our labor union and pharmaceutical company relationships by increasing our presence as a liaison between labor unions and their members through Access Alliance," said Keith Maley, Vice President of Labor Union Relations of the Access Group. "This new resource focuses on meeting labor union members' health care needs by addressing both chronic and acute care topics."

Having forged strong partnerships with labor union leaders, the management team of Access Alliance possesses the strategic knowledge to offer effective programs to this particular demographic, resulting in the greatest potential return for labor unions as well as pharmaceutical partners.

"Working with a group that fully understands the needs and concerns of our members is crucial to our successful evolution," said Joseph J. Nigro, General President of the Sheet Metal Workers' International Association.

"With the rising costs of health care, and uncertainty looming around reform, our members need to be aware of potential areas of concern regarding their health," added Thomas J. Nee, President of the National Association of Police Organizations. "We will collaborate with Access Alliance on issues that are most relevant to our union, keeping our members informed and up to date."

For labor unions and pharmaceutical companies to learn more about how Access Alliance can bridge a partnership between your organizations, please visit our Web site at www.accessallianceusa.com.

About the Access Group

The Access Group is the leading, independent strategic health care communications network comprised of 8 distinct companies -- Access Alliance, Access Communications, Catalyst, Fusion Medical Communications, MedAccess, Promidian, S3 -- Strategic Selling Solutions, and StrataMed. The firm employs more than 115 health care marketing specialists and senior leaders with experience in management consulting, medical education, marketing communications, managed markets, training, and brand promotion.

The Access Group is headquartered in Berkeley Heights, New Jersey, with offices in Chicago, New York City, and San Diego. To learn more about our firm, please visit www.theaccessgp.com or contact Dave Gagliano, President and CEO, at (908) 508-6712.

                                                                                                        

SOURCE The Access Group