Launch of brand-new line of household paper products: Cascades Fluff & Cascades Tuff, soft and strong, are soon to be preferred by Canadian families

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Mar 14, 2017, 10:15 ET

CANDIAC, QC, March 14, 2017 /PRNewswire/ - Cascades is pleased to announce the launch of a brand-new consumer line of tissue paper. Consisting of three varieties of toilet paper and two varieties of paper towels, these innovative products will gradually replace the current generation of their Cascades counterparts.

"Today, Cascades is launching a line of toilet paper and paper towels that is among the softest and strongest on the market, while maintaining all of the green properties our products are famous for. This will give consumers the comfort and performance they're looking for in a product, while protecting the environment. We believe that through these new and improved products, Cascades will be chosen by a growing number of families across the country thereby increasing our market share" said Mario Plourde, Cascades President and CEO.

"Cascades' Research and Development team worked for over two years reviewing each step in the construction process to finally arrive at the superior quality Cascades Fluff^TM and Cascades Tuff^TM products. No detail was overlooked in improving families' experience—from the manufacturing formula of the paper to its embossing and packaging," stated Jean Jobin, President and Chief Operating Officer of Cascades Tissue Group.

"To mark this important advancement, Cascades decided to create cute fictional characters that embody the evolution of the Cascades brand, called Fluff^© and Tuff^©. Fluff is a bunny with a comforting softness that accurately reflects Cascades toilet paper," said Thierry Trudel, Vice‑President, Marketing and Communications at Cascades Tissue Group. "Tuff is confident, energetic and full of vigour, which aptly represents the sturdiness of this paper towel. Together, they form a dynamic duo, enhancing the lives of today's families," he added.

Made, as always, according to the most environmentally friendly standards, Cascades Fluff toilet paper and Cascades Tuff paper towels are now available in grocery stores and pharmacies in Québec as well as in many stores across Canada. To introduce these new products, an ad campaign by Sid Lee, featuring the voice of Gilles Girard (Les Classels, a famous Québec pop band of the 60s), will be launched across media networks.

About Cascades
Founded in 1964, Cascades produces, converts and markets packaging and tissue products that are composed mainly of recycled fibres. The Company employs 11,000 women and men, who work in close to 90 production units in North America and Europe. With its management philosophy, half a century of experience in recycling, and continuous efforts in research and development as driving forces, Cascades continues to deliver the innovative products that customers have come to rely on.

Website: www.cascades.com or www.cascadesfluff.com
Green by Nature blog: blog.cascades.com
Facebook: facebook.com/Cascades or facebook.com/CascadesFluffTuff
Twitter: twitter.com/@CascadesDD | twitter.com/@CascadesSD | twitter.com/@CascadesInvest
YouTube: youtube.com/Cascades