Launchpad Advertising Adds Senior Digital Leadership

NEW YORK, May 24 /PRNewswire/ -- NY-Based Launchpad Advertising announced the addition of two senior executives, Steve Carbone and Diana Schwartz, as agency Partners.

"Our agency model is focused on the total interaction between our clients and their consumers from brand to buy," said David Low, co-founder of Launchpad.  "Throughout that process the web represents the center of gravity for so many of our clients' overall communication efforts.  Steve and Diana bring to Launchpad the senior level strategic and technical expertise that will ensure we can push further into helping our clients innovate across their digital efforts from websites, CRM, social media and traditional online response generation."

Steve Carbone joins the agency following leadership roles as President of G2 Direct and Digital and, most recently, President of Nurun's North American operations where he was responsible for their corporate vision/mission, overall growth, investment opportunities, and client strategy in both the United States and Canada.  As one of the original founders of Grey Interactive, Steve's digital expertise runs nearly two decades and he's delivered advanced solutions for a myriad of brands including Adobe, BellSouth, Xerox, BP, JP Morgan Chase, Microsoft, Oracle, Lucent Technologies, Seagrams Spirits & Wines, CheapTickets, and Nestle Waters.

Diana Schwartz joins Launchpad as the agency's Chief Technology Officer, responsible for leading both internal and external technology efforts.  Diana has over 18 years of online marketing and Web application development experience.  For seven years Diana served as Chief Technology Officer at Grey E Marketing, Grey Direct and G2 Direct & Digital and led technical teams in New York, Chicago, Atlanta and Los Angeles. Diana established the Online Marketing Educational Program at New York University and taught courses there for seven years.  Diana has also served as Technical Director for The Nobel Foundation's web site and as Technical Director of the National Demonstration Laboratory at the Smithsonian Institution in Washington, D. C. Most recently Diana led the Web Development Team at Responsys where she was responsible for the development of web-based applications for global clients.

"Clients no longer want digital agencies to operate in the digital world alone," said Carbone.  "What makes Launchpad so unique is their ability to explore digital solutions that are fully integrated into client's total communications.  Their Interaction model represents a return to the agency role as a real strategic partner across all touch-points, and Diana and I are excited to join Launchpad to take the agency to the next level."

Launchpad Advertising was started around the core principle of Interaction.  By playing the role of The Interaction Agency(SM) clients get solutions that are far more effective, work to move customers through the entire sales process from brand-to-buy, and spend far less time and money than working with separate niche agencies or large siloed agencies.  Launchpad is based near Union Square in New York City.  Current clients include CenturyLink, The Wall Street Journal, The Power of Fruit and Wooden Boat House.

SOURCE Launchpad Advertising