NEW YORK, March 21, 2011 /PRNewswire/ -- Launchpad Advertising, one of NY's fastest growing independent agencies, today announced the hiring of Vanessa Magee as VP, Group Account Director.
Vanessa joins Launchpad from G2 USA, one of the nation's largest direct and digital marketing agencies. Over the past four years Vanessa has led G2's relationships with many of their premier accounts including Time Warner Business, BWM Financial Services, Capital One, and Nestle Water, driving the development of integrated acquisition and retention efforts across both consumer and B2B efforts.
Vanessa will play a vital role in helping navigate Launchpad's clients through superior strategic and creative solutions. "Launchpad's growth has come largely from our ability to provide deeper business value than more traditional agencies, which has earned us a more integral seat at the table with our clients," said Scott Elser, Principal at Launchpad. "Vanessa's ability to lead the thinking and deliver value added solutions that generate outstanding results will play a major role in driving our continued growth with both existing clients and new business."
About Launchpad Advertising
Launchpad Advertising (www.lpnyc.com) was started around the core principle of Interaction. By playing the role of The Interaction Agency(SM), clients get solutions that are far more effective, working to move customers through the entire sales process from brand-to-buy. Our model delivers superior work that is more cost and time effective than working with separate niche agencies or a large, siloed agencies. Launchpad is based near Union Square in New York City. Current clients include CenturyLink, The Wall Street Journal, CONTEXTWEB, New Directions Behavioral Health, Logitech, Reuters, Dreman Value Management and The Power of Fruit®.
SOURCE Launchpad Advertising